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Friday, January 27, 2023

10 trends and technologies that will mark events in 2023

The application of AI, sustainability of the event, repurposing tickets or points to create stories with the brand, among others, will be the trends that will mark the events of next year.

Direct contact, experience and the possibility of being able to incorporate some of the good practices applied in virtual events (measurement, flexibility, social interaction…) to once again make face-to-face events the number one priority for marketing managers Keeps

In fact, according to the MarTech Trends Observatory “Keys and Trends in B2B Marketing in Technology” prepared by Omnitel, 53.7% of professionals surveyed consider face-to-face events to be “very relevant” because they benefit both provide. From the starting point of brand promotion and lead generation.

After one of the toughest years for the sector badly hit by the impact of the pandemic, events are returning this 2023 to regain their strength and prominence. However, despite this new panorama and an improved scenario for its development, launching an event remains a complex task. Adequate human, material and other logistical resources are needed to successfully complete its development. To achieve this, we will need clear planning and will have to take into account several scenarios or unforeseen events, and for this strategies, solutions and contingency plans will be important…

Aware of the need to plan in advance and find out what is on the rise and can attract and surprise attendees, Omnitel reveals some of the keys that will shape the events sector over the next year Will mark and “10 trends to create a great event”.

face to face

Face-to-face events are set to rise again after the end of the limitations and restrictions imposed by the pandemic, and despite the challenges around the supply chain and increase in prices, and 2023 will be a very important year for this type of event. ,

privatization

As a result of the above, one of the main challenges and trends will be personalization and the creation of unique experiences for attendees. Above all, as we pull virtual events across many months and attendees need to have memorable experiences before, during and after the event.

hybrid is not dead

Virtual experiences of events during the pandemic will facilitate the incorporation of technologies and tools for physical events. As such, augmented reality and virtual reality solutions will allow for some dose of gamification to be introduced into events to reinforce those unique experiences, while streaming will allow to connect with attendees and speakers from around the world.


AI in events

The industry will leverage AI for issues such as registration automation, interactions via chatbots, profile verification to meet security or data protection requirements, real-time translation, data analysis and comments on social networks. ,

data-driven events

Technology will be used to make events profitable with the collection and analysis of data, be it networking, customer prospecting, analysis of interactions on social networks or the preferences of our attendees to further personalize their experiences at the next event to better understand.

special events with third parties

The need to precisely optimize and make events profitable will require joint actions with third parties, such as vertical media and associations that have highly qualified contacts. In fact, according to MarTech Trend Observatory, for 49.1% of those surveyed, special events with third parties are highly relevant tasks.

create stories

Brands transmit emotion, have personality and generate memories. Therefore, in order to increase interactions with the brand and foster those unforgettable experiences, it will be necessary to create content and spaces that facilitate these conversations and identification with the brand: Create corners for selfies, enjoying unique moments of the event Take, build pre and post event. Content, launch surveys and games in social networks….

permanent events

With society and companies increasingly aware of circular economy, carbon footprint and climate change, sustainability will be one of the underlying adjectives of the events, from their conception to their execution: in the choice of site, food, reducing disposable plastics, digital documentation encourage….

Rebuild Tickets

The ticketing world has a unique opportunity to reinvent itself with technology to create unique experiences, as tickets or invitations to an event will be the first point of contact with attendees.

all in one solution

As in any other department, those responsible for marketing and events will opt for solutions and platforms that facilitate the management, control and analysis of the most important aspects of the event from a single point: registration of invitations and data Processing, management identification, obtaining leads…

World Nation News Desk
World Nation News Deskhttps://worldnationnews.com/
World Nation News is a digital news portal website. Which provides important and latest breaking news updates to our audience in an effective and efficient ways, like world’s top stories, entertainment, sports, technology and much more news.
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