After playing rage against the machine’s “Killing in the Name” for 24 hours, CKKS has become 104.9 FM Sonic Radio (yes, both ‘i’s are lower case in the official branding).
Broadcasting on 107.5 FM in Chilliwack and 92.5 FM in Abbotsford, SOniC replaced KiSS, which ceased broadcasting early on 29 June. In early June 30, the new brand was announced as the alternative rock format took its place on the airwaves.
This is not the first alternative rock SOniC in Canada; Rogers Media, which owns CKKS, has one in Edmonton. And this isn’t the first time 104.9 FM has been branded Sonic; The first was in 2011 when it was a pop music station for a few years while it was CFUN.
“We have seen great success with our Sonic brand in Edmonton, serving listeners who are looking for alternatives to pop music. We know there is an appetite in GVA and in the Fraser Valley to launch this exciting format ,” says Christian Hall, director of materials at SOniC and Jack 96.9 (also owned by Rogers).
SOniC is entering the market where 102.7 FM Peak and 99.3 FM C-Fox are already established. In the most recent radio ratings, the three stations were originally neighbors (C-Fox and KISS both had a 4.0 market share).
The new station already has its own on-air talent, with Angela Valiant (formerly of Peak) taking the morning slot (according to Rogers the first solo female-fronted morning show in Vancouver). Jack alum Alex Carr will be on air in midday, followed by Carly Meyers and Jay Brody in the afternoon, both most recently from Toronto’s The Edge. Mark Michaels and Caitlin Mills will recently have evening hours on Jack FM in Calgary. (Fans were stunned by the news of Kiss’s sudden departure while bidding off on-air talents Kevin Lim and Sonia Sidhu.)
The rebrand follows much speculation after 104.9 FM spent most of June 29 playing “Killing in the Name” on loop, with media outlets such as Rolling stone Magazine and London Guardian cover the story. Many on social media speculated that a staff member had taken over the station after KiSS 104.9 FM’s on-air staff left on 28 June.
However, publicity stunts, known as ‘stunting’, are intended to be discussed as a change in the station’s formats.
Greetings! We are SOniC. new option.
Address: 107.5 Chilliwack L 92.5 Abbotsford L 104.9 Vancouver. Smart Speaker: “Play Sonic Radio” pic.twitter.com/BACXQKNlPU
— sonic radio (@sonicradio) 30 June 2022