This week we looked at five marketing innovations with launches that are priceless.
Real There’s already a bottle without the label and it’s genius packaging is that it simplifies product communication at the point of sale and improves your packaging recycling strategy.
“With the launch of this new bottle, we at Bonafonte take another step in our commitment to help lighten the environment, reduce plastic use and our impact on the planet, while also promoting healthier habits.” fulfills its mission to promote. hydration in Mexico. The new Bonafont No Labels is our first bottle to go unlabeled, made 100% from other bottles. For us, this is just the first step of many that we We hope to achieve so that together we can make a greater contribution in taking care of our environment.” Claudia Perezbrand manager Real,
What is consumer value?
a study of bcw It was given the task of identifying and measuring the values of Mexican consumers, in an exercise that seeks to expand the opportunities brands face in front of consumers.
“Values are formed in adolescence and remain fairly stable over time; They are what I like to call ‘constant truths’, which are more constant than attitudes, opinions or feelings,” he explained. Rebecca GrantBCW’s global brand director while detailing the profile of the Mexican consumer, identified by the principles he uses to create a greater understanding of his reality.
basket price increases
As per cost of basic food basket skewerThe growth was twice as fast as inflation, which is diagnostic of the current state of the economy.
He insisted that the consumption within the household remained in positive territory. Expenses account for 14 percent, while volume accounts for less than one percent of the increase. Nevertheless, the value of homes has increased by 16% in terms of accumulated value this year as compared to 2020. It is natural that today the growth is moderate due to the tendency to go along with the price rise. Get out more and move towards moments of consumption outside the home”, commented Francis Moon, country Manager WorldPanel Division of Kantar Mexico.
Volaris launches annual pass
with a vision of all-you-can-fly, Volaris launched an annual pass with which it wants to offer a new transport service to its passengers who, in addition to the subscription, will only have to pay taxes and fees for the type of journey.
“We are very excited to launch such a disruptive travel product for the industry, especially as we have just launched 40 new routes that connect new destinations in Mexico and continue to democratize the skies and currently offer more reinforce our goal of getting people. taken by bus to experience the benefits of air transport. In addition to revolutionizing the way they travel, with the Annual Pass, we’re looking forward to helping digital nomads, retirees and We want to serve a new segment of travel people looking for travel,” he explained. Holger Blankensteinexecutive vice president of you will fly,
Krispy kreme expands
Krispy Kreme Opened a new donut theater in Chuhihua, enhancing the sales experience for its famous Glazed Bread.
“Krispy lovers will be able to remotely live stream the live opening of the Teatro de Donas de Chihuahua and enjoy a fabulous party filled with joy and delicious donuts. This great celebration will take place on June 9 at 9 a.m. in all donut theaters, And as a special surprise, Krispy Kreme will give away a dozen gifts to the first 86 Krispy lovers who visit these stores called Donut Theaters,” he explains. Type.