The search for new production centers with which to improve their profitability leads many manufacturers to look to countries such as Central and Eastern Europe, or China. Now, Morocco It is one of the countries that car brands are starting to pay attention to and has already announced that it will be the place where The new low-cost SUV will be manufactured by Atlas.
The vehicle will be manufactured in Morocco by a recently formed British company Atlas E-Mobility Group, It is an electric car with an SUV body built on a platform from a European manufacturer, who does not want to reveal its identity at the moment.
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A new low-cost SUV arrives from Morocco to bring down Dacia
Atlas won’t be its final name, that hasn’t been announced yet, but we do know it will be an SUV and it will Designed and Made in Morocco, In addition to betting on a concept, one of its main assets to achieve large sales volumes ForeignerThis will be its affordable price.
For the time being, details and specifications of this new low-cost SUV coming from Morocco to bring down Dacia are scarce. All we have seen is a teaser that furthers the general lines of his image through a sketch,
These schematics show us some wheel arches with geometric shapes that are reminiscent of the Hyundai Tucson, a marked belt line that ends at the rear lights, a flat roofline, though sloping backwards from the A-pillar , a flat hood, slim headlights and a bumper that appears to integrate large air intakes.
So far the company has confirmed that the new Atlas SUV will be Commercialization in 2026 and that it would “initially reach customers in markets in Europe, the Middle East and Africa.” The car will be really competitively priced and fully electric, so it aims to be a direct rival to the mighty (at sales level) Dacia Duster.
For the mysterious manufacturer that has left its platform for Altas E-Mobility Group to make its first vehicle, everything seems to point to it being Renault or StellantisAlthough nothing is official at the moment.
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