Matsusaka beef is the most prized meat in Japan, surpassing even the popular Kobe beef. It is a national treasure whose export has now been approved for the first time. The Japanese government has given the green light after Akaneya Group became part of the Matsusaka Beef Association.
Thanks to this insight, the Japanese government then launched the historic export project that will bring this meat to the rest of the world. According to association information, around a hundred companies have already tried it out in recent years.
Certificate of membership in the Matsusaka Beef Association
With a production of just under 7,000 cattle, it is an internal demand-driven company that pays very high prices for this magnificent meat known as Matsusaka beef, originally from the traditional Mie Prefecture.
The decline in demand for this exceptional meat due to an aging population and economic problems has led Matsusaka beef producers to open up internationally, leaving behind fears of possible foreign interference and its impact on the reputation of the sought-after product.
Matsusaka beef is the most prized meat in Japan, surpassing even the popular Kobe beef
Another factor that pushed producers to open up internationally was the Covid-19 pandemic, which caused an unprecedented drop in sales and led to the formation of the Matsusaka Beef Association Export Committee in 2020.
Thanks to the accession of the Akaneya Group in 2022, the export process has been accelerated and opened up to the whole world, allowing them to enjoy this exceptional meat from the hand of a Spanish company that has revolutionized the sector.
