Agtech: the technology that marks a generational and cultural change in decision-making in the field

since whereas (National Institute of Agricultural Technology) Manfredi reported that 9 out of 10 builders or consultants use AgTech Or in the field, an app to make decisions in real time, whether it’s climate, for monitoring, for sampling, for machine regulation. They are part of a trend that has been developing over the years and is growing due to the adoption of technologies and innovations.

Argentina is one of the five countries with the highest adoption of agtech. and these technologies will have a dominant presence ExpoAgro 2023 YPF Agro edition, you will be able to know all the advancements of agtech, The fair will take place in San Nicolás, northeast of Buenos Aires, from March 7 to 10.

The innovation reached agriculture to dismantle structures and simplify what was previously done manually. However, faced with so many technical proposals, builders and consultants sometimes do not know which one is best for them. And in many cases, they are unaware of the functionalities they provide.

is about a cultural and generational change It marks a before and after in the way data is processed and interpreted and the speed at which the said action is performed.

ExpoGrow 2023, Agtech Point

The March mega-exhibition will act as the nerve point for all platforms and applications destined to manage data and information applicable to agriculture. As version after version happens, there will be a special place: The Agtec tent, where technologies applied to agriculture will once again be the protagonists.

Manufacturers and technicians will be able to understand for the first time what the applications and platforms applicable to agriculture are all about, as the companies will be present with consultants who will explain each functionality of the app they offer.

“The Agtech tent is one of the main attractions of the show. It will offer 20% more in terms of volume in 2023 due to large number of inquiries to achieve a stand and will also leapfrog in modernization”, explained Karina Peluso, Commercial Agent, Exponentiar, Each agtech can show and present its product or service, making the interaction between the manufacturer and the commercial consultant more accessible.

,Many agtechs renew their partnerships because they value the quantity and quality of the relationships they generate. One place in four days. These include potential users, financial and investment institutions. Currently we have confirmed companies such as Viagro, Oravent, Vertrev, Agropago, AgriRed, Agrods, Plataforma Puma and Puna Bio. The country’s most important universities will also be present,” he explained.

Agricultural producers will be able to consult platforms connected to post-harvest engineering and control, digital tools to achieve more efficient and sustainable yields, operational management and innovation for technical design. and business development, virtual grain wallet, input market for agriculture, technology solutions for information management through the use of data, bio-inputs, climate-related apps, soil monitoring, agricultural machinery, planting and fertilizers and applications of phytosanitary products.

At the Autodromo y Predio Ferial de San Nicolás, producers from all over Argentina and those coming from the world will be expected to pass on their knowledge and live the Agtech experience. “It’s a unique model, because we all give life to it together”, he told the organization.

INTA Manfredi and the experience of the agricultural producer

INTA Mafredi agronomic engineer Diego Villaroel said: “The producer is a bit overwhelmed by the availability of so much data management technology and does not know what to use because there is so much supply. I believe you should be more specific and clear about what each platform or application provides, know exactly what are the benefits each one provides. And based on this, the manufacturer or consultant decides which equipment to use based on the demand that they need to incorporate in their area”, he pointed out.

“Many users were unaware of the functionality of each application or platform. Therefore, I believe it is essential that companies marketing any agtech provide specific training on the benefits they provide and Put all the advantages they have on the table. That a technology does not remain in the effort to be adopted, that there is no problem in implementing it, but that it is a solution that makes a leap in quality in an agricultural company. This way, builders or consultants can understand and choose the most convenient platform with knowledge”, he concluded.