The HR function is being transformed from the traditional model, focused on the income statement, to new management that puts people at the center and in which commitment is the cornerstone of trust in an organization. In her “Space for Reflection and Gaze,” Sonsoles Garrido Ledo, director of corporate development and people at Alma Caravages, explains how this new perspective can be applied to the day-to-day of an organization and how it measures commitment. Can Be – Beyond Work Environment survey during the first edition of the AON Connected Network in Valladolid.
A desire to find answers and the “visionary and humanistic leadership” of Pedro Ruiz Aragonés, CEO of Alma Caravages, led this vivacious woman to Ribera de Duero, where she also began her professional and personal transformation into people management. As she herself put it during a meeting before coming to the winery company, “She worked with people, but from the income statement, approaching human relationships as if they were company relationships, at a time when the focus There was an economic consequence”. However, in the Alma de Caravages he found, “a place for reflection and gazing”:
- “to reflectBecause nature inspires us and we think like our vineyards over the decades, and each decision that is made comes after a long thought process that leads us to act consciously ”.
- “To see, Because our motto is “Head in the clouds and feet on the ground”.
Sonsoles Garrido explained in this professional forum for HR managers that, based on the “spirit” created by Pedro Ruiz to “generate unforgettable experiences around wine”, created a “high, authentic” purpose: “to generate harmony and well-being for people and organizations, and to help teams thrive from personal development.
3c and 4i
Alma Caravagg’s culture is actually a culture of care does not seek to obtain results “from the management strategies of sophisticated people”, but to use care taker “To generate a sensitivity that always leads to activism and commitment”, Because, in Garrido’s opinion, “human resources (people management) systems incapable of connecting to emotions and human drives are useless”.
This organizational culture is established keeping in mind 3C:
- attention
- ability
- commitment
Y 4i:
- Illusion,
- Identification,
- internalization,
- implication.
Commitment is the cornerstone of trust within an organization and focusing on the people in your organization means turning them into vectors of commitment to the company, becoming the best ambassadors for the company to customers and, therefore, the best guarantee of long-term profits” .
Unleash a culture of ‘caring’ on a day-to-day basis
But beyond strategic dialogue, the firm Alma Caravages has instilled in its day-to-day a culture of care and commitment, analyzing what they call “Staff Travel”: until their departure for any reason of dismissal they send them a CV, “all contacts are strewn with those details care takerWith a very ‘alma’ language and with the review of feedback Stable”, Garrido explained.
between action What they do are:
- Selection and Onboarding.
- Annual Trips.
- Birthday dates, family circumstances…
- EFR certification, with regulated care dosages, and in continuous improvement.
- Development talks.
And, to complete the circle and get the job done, the director of corporate development and people at the winery company told It’s a top-down job: “It’s the CEO and executive committee who tirelessly ask the HR field for the challenge of embodying a people-centered company., Similarly, the director and team leader are master keys so that care taker Be a real experience.”
As an objective, in their proposal, they also translate abstractions into data.
How is commitment measured?
Although, apparently, commitment cannot be determined, Sonsoles Garrido assures that it is possible, in addition to being possible, in Alma Caravages they use a device to measure it, called Dathamwhich is an evolution of the climate survey with which Get real data, avoid “unconscious fear” and open the way for “people’s new science”,
“The commitment measurement proposal proposed by Dathum couldn’t be easier: Commitment = Motivation (Intrinsic) + Satisfaction (Extrinsic)“, One The formula that manifests in the 4 motors -Team, Task, Leadership, Circumstances-Out of which 3 measure internal factors and only 1 measures external factors.
fuentes: Alma Caravages.
loss Intrinsic factors are based on the self-determination principle Which was expanded by researchers Edward L. Deci and Richard M. Ryan.
fuentes: Alma Caravages.
Dathum allows us to measure and diagnose commitment. After some impossible calculations based on an algorithm and data, the tool gives us a result and magic will be the value determiner of human capital in organizations.
fuentes: Alma Caravages.
Provides equipment data Measurements on Psychological Safety, Emotions or Culture Mapping,
“Heart rate monitor in Dathum or Alma (as we have renamed it internally) acts as a map of the astral. give us clues -Not only for the management, but also for the employees- and we get to know what kind of problems we are facingwhether for logistical organizational matters or for more human situations in the business world. or, more directly, it helps us see the problemsBecause as the systemic current says, sometimes problems don’t need to be solved, they just need to be seen”, Garrido explained.
age of people
According to SonSouls, we have passed From the labor (do) of the Industrial Revolution to more modern concepts of human resources, In the labor force, they were also asked to think, Till today, when the workers started being looked after,
The organizations that will drive change in the 21st century will be those that love people with their heart, head and hands. We are in the age of the people and it is our responsibility to live up to and cherish that commitment, that is, to manage people”, Garrido concluded.
Picture: Family photo of participants of AON’s Red Connectados professional forum in Valladolid, where you can see the people of Sonsols Garrido Ledo, Director of Corporate Development, and Alma Caravajas in the middle of the bottom row of the image.
