Amazon is rolling out a major update for the Prime Video app across multiple platforms. The update brings a much-needed visual overhaul to Google TV, Android TV, Fire TV, Roku and Apple TV devices. In addition, the updated UI is also available on the Prime Video app for the console.
The refreshed Prime Video UI is similar to that of Netflix and Disney+, with a large preview window at the top, followed by a new top 10 list and rows of recommended movies and TV shows sorted by different categories. The interface also has a navigation bar on the left edge, which gives you quick access to the Search, Home, Store, Live TV, Free and My Stuff sections.
Along with the interface changes, Prime Video now also has new visual cues to indicate whether a piece of content is available in your subscription or is available to rent/purchase. Videos included in your Prime Video subscription have a blue check-mark, while videos that are available to rent/buy have a gold shopping bag icon.
Speaking of the new visual cues, Helena Cerna, global director of product management for Prime Video, told Diversity, “We definitely wanted customers to clearly understand the sheer range of content available to them and be able to know which titles cost extra.”
The new Amazon Prime Video interface will be rolling out to users on the above platforms this week. In addition, it will be rolling out on the Prime Video app on Android. However, the web interface and iOS app will receive updates “in the coming months.” At the moment, it’s unclear whether the new interface is being released for the Prime Video app for macOS. Watch the video embedded above for a quick overview of the new Prime Video interface.
Have you received the updated Prime Video interface on your device? What are your thoughts on the changes? Let us know in the comments section below.