Starting in 2024, Amazon will sell Hyundai cars in the United States, according to an agreement announced at the Los Angeles Auto Show. For its part, the South Korean manufacturer will integrate the well-known digital assistant Alexa, from the global trade giant, into its vehicles.
In this way, Hyundai became the first car brand to sell new cars on Amazon, which will be a kind of online dealership.
Specifically, the dynamics will be the same as any other product, even if the package is large. Consumers who decide to buy a Hyundai car through Amazon have the option of picking it up at the dealership or having it delivered to their home through the establishment.
Additionally, as part of the agreement, Hyundai selected AWS, Amazon’s unit dedicated to providing computing services, as its “preferred cloud provider” to “accelerate its digital transformation.”
Hyundai said in a statement that the agreement with AWS will make it “a more data-oriented organization with a cloud-first technology strategy.”
Integration with Alexa
On the other hand, the agreement envisages the integration of Amazon’s Alexa digital assistant into Hyundai vehicles starting in 2025. This will allow car occupants, with voice messages, to ask the assistant to play music, set a reminders, control home appliances connected to the digital assistant or get updated information on traffic or weather conditions.
The two multinationals celebrated the agreement. The automaker believes that the partnership with Amazon “opens up incredible opportunities” for the automaker. For his part, Amazon’s CEO Andy Jassy said that the agreement with Hyundai should make it easier to get a car, as well as simplify the use of Alexa in vehicles, which will allow the South Korean manufacturer to “transform the experience of its customers.”