Everyone already knows for sure that MG-SAIC already owns BYD, for example, but other large Chinese companies are also already developing their strategies for landing your products in Europe. One of them, who is too true, examines the possibility of manufacturing their electronic devices in Spain. We’ve already seen in recent months that Tesla, for example, has also been testing the option and that BYD has done the same thing, evaluating not only the possibility of producing its electric cars here but also its batteries for this vehicle type.
The company we are talking about is Cherry Asian Giant, which has already officially announced that it will start selling its first cars in Spain at the end of this year. At the moment, the company has been awaiting the arrival of its Sub-brand Omoda, and right now we’re betting on a thermal mechanic, but that’s going to be just that initial lever, present later in other models, and most importantly, gradually focus your bet on electric cars. Well then, Cherry is waiting to receive documentation and detailed financial information about the project of reindustrialization of the factory in the free trade zone from Barcelona, from QEV Technologies and Btech to conduct a comprehensive analysis and make the decision. The Asian giant is exploring the possibility of manufacturing its electric cars in Spain.
According to this information, the Chinese company will make a Decision at the end of 2023 at the latest, and these plans provide for it to Manufacture 50,000 units per year of vehicles under your brand, Omoda. However, the reality is that, while the possibility of manufacturing electric cars in Spain is appreciated, it is also on the table Other options, such as Germany, France, Italy, and Romania, are possible. If they are not installed in the former Nissan factory in Barcelona’s Zona F, other countries might similarly welcome its new European-based manufacturing facility.
read Chery’s intentions, as we mentioned earlier, and take the Decision at the end of 2023 At least so that they can begin with intentions in 2024. Probably in the first half of the year, but the exact date has not yet been determined. The most important step so far was taken in China in April with a memorandum of understanding between the parties that provided for the Production of 50,000 Omoda cars per year to supply the European market. It is currently the most promising project known for the area and will be progressively redeveloped.
The most recent report on this possibility states that Chery manufactures its cars in Spain and points out that the Chinese company has not made any significant progress in its recent talks. They suggest that the Asian giant is embarking on this process slowly and carefully. And also examining other options in parallel with the establishment in Spain. Even if the Catalan option were discarded, Germany, France, Italy, or Romania could welcome your project. In November, a delegation of company executives, including President Yin Tongyue, visited some of these countries with just that intention.
While they want to decide before the end of the year and will begin operations sometime next year in 2024, it won’t be long before we know if Chery is finally on board and will be installed in Spain with its Omoda sub-brand, or if they eventually decide to do the same thing in another European country. Whatever the case, they are ahead of the game with Tesla and BYD plans and that can give them an important advantage Competitive advantage in its development in the European market, mainly due to the cost reduction in logistics and production.