This . had its first press appearance Antonio Budia as Director of Microsoft Partners in Spain, A position he has held since early July. Budia, who has been with the company for more than two decades (he entered back at the turn of the century, coinciding with the launch phase of the legendary Windows XP), took the opportunity to review Microsoft’s indirect sales strategy, including Shift Partners Program or transfer of commercial network to the new cloud licensing scheme, known internally as the New Commerce Experience.
He also had time to reveal a new concept devised by Microsoft strategists: “Digital Persistence”, i.e. “the potential for the channel to prosper between uncertainty and risk”. Budiya is convinced that, in times of runaway inflation, as we are experiencing, technology remains the best solution for companies, Since it is a deflationary element capable of reducing costs in the medium and long term.
In her presentation to the media, Budiya was surrounded by members of her team as Saint Oler, who considers telecommunications as a sale, Mary Robaldoin charge of global systems integrators, and loreto serrano, And he took the opportunity to give data on the development of the Microsoft channel over the last fiscal year. The inheritance is received.
so he said The ecosystem has expanded by 6% and now has 12,100 partners With which the Windows company cooperates in Spain. “that Microsoft creates so much innovation that new partners should contact us”Santi Oller assured. In addition, during the last year, Microsoft trained more than 66,000 professionals in this channel, representing an increase of 65% over the previous period. And it topped the cloud technologies and solutions.
Just like that, The subsidiary already has more than 100 partners associated with the pledge program, which promotes the channel’s commitment to responsible artificial intelligence, diversity, inclusion and sustainability of the planet. Antonio Budia also recalled that Microsoft has verticalized its cloud services and is now able to offer regional clouds for healthcare, financial services, manufacturing, retail or sustainability, for example.
A new collaborative program and feedback on NCE
Microsoft has announced that from October its certification program, known as the Microsoft Partner Network, will be renamed Microsoft Cloud Partner Program, which will foster business partner competencies in six areas closely linked to the company’s cloud platform: data and AI; basic infrastructure; digital and application innovation; business applications; modern workplace; and safety. Microsoft promises more help In business development, cost reduction in lead generation or IT cost reduction for the partner that generates services around their platform.
Antonio Budia and Santi Olor also commended the adoption New Commerce Experience (NCE) by channel. It should be remembered that last January it came into force The Biggest Change in Microsoft’s CSP Licensing Program Because it was released seven years ago. This is the new commerce experience, which aims to simplify and standardize processes.
“In Spain, monthly recruitment [a través de New Commerce Experience] It is much higher than the annual”, assures Budia.
Budea assured that Europe has been the region of the world to adopt the NCE, and that “most of the partners” in Spain are already working with the new plan. and what more The challenge of promoting change in the public sector or in particular partners in telecommunications remains. He also denied that NCE prefers the annual contract of licenses to the loss of monthly, an idea that was initially criticized by the partners.
“Indeed, in Spain, Monthly contract is much higher than annual”said the manager. And he stressed that this fact makes it easier for partners to deal with customers who stop paying for licenses in the middle of the contract’s term.
