Apple on Monday, June 5 announced the launch of “Apple Vision Pro”, a set of mixed reality glasses and headphones with which users can experience virtual reality (VR) and augmented reality (AR).
This is the first new product introduction since the launch of its Apple Watch in 2015 and the company called it a new era at the Worldwide Developers Conference (WWDC) held at its headquarters in Cupertino (USA) today.
The starting price will be $3,499 (3,266.31 euros) and will be available “early next year in the United States”, which is a pretty high price compared to its competitors. The company has not yet given information about the release and prices in other countries.
The company’s chief executive, Tim Cook, described the technology as “magical” and “a revolutionary product”.
“Vision Pro is a new type of computer that augments reality by seamlessly blending the real world with the digital world,” Cook explained, with this technology – which users can use with their eyes and hands without the need for commands. Can control – “the screen no longer limits the world around (the user)”.
glasses that allow other people to see
Apple Vision Pro technology allows that when another person approaches a user wearing the glasses, the user can see that person on their screen.
In addition, the other person will be able to see the user’s eyes, as the black screen that covers them fades when someone is near.
Cook highlighted that some of the activities users can do with these glasses are: “Watch your movies, shows and sports and immerse yourself in games on a giant screen surrounded by exclusive audio and connect with people like They may be sharing the same location”.
In addition, the set—which is similar to ski goggles—can be used as an external display for the Mac.
Apple, which has been working on the project for seven years, has created virtual reality versions of some of its applications such as Safari, FaceTime, Apple TV, Apple Books, etc.
Also on stage at the WWDC was Disney CEO Bob Iger, who announced that the two companies would be partnering and that Disney+ would be available on the Vision Pro from “day one.”
Meta also presented its Mixed Reality platform
Last week, Meta announced its Meta Quest 3 set, a new mixed reality headset similar to Apple’s, will be available this fall for $499.99.
Today’s announcement of Reality Pro echoes other launches Apple announced today, such as the new 15-inch MacBook Air that is 11.5mm thick, which Apple says makes it the largest 15-inch laptop. The “thinnest in the world” laptop has a starting price of $1,299 and will be available next week.
Apple’s iOS 17 was also launched at WWDC, which allows for instant transcription of voice messages, among other things.
Among the new apps announced Monday is Journal, a new app meant to create a personal journal that lets users create memories using “intelligently curated” suggestions based on information on the iPhone, such as photos, places or music. allows.
Japanese game designer Hideo Kojima also made a brief appearance to highlight the power of the latest M2 chips and a new game mode in macOS Sonoma.
Shares of Apple fell more than 1% after the first day of presentations at the weeklong event, after rising 1.5% today in the hours before they unveiled their new products.