Apple followed through on its plan to begin releasing publicly on Wednesday, in addition to selling parts and equipment online. The goal, the company said, is to give iPhone owners an alternative way to get their devices repaired.
The tech giant’s new program, called Self Service Repair, is rolling out to Apple’s US customersThe And , Apple said it designed the program to give courageous and capable people access to the same parts, tools and instructions that it gives to its certified technicians and fellow repair shops, in the hopes that it will be more convenient for people to buy a new one. It will be easier to repair the equipment instead. ,
“We recognize that it is our responsibility to customers and the environment to provide convenient access to safe, reliable and secure repairs to help customers get the most out of their equipment,” the company wrote in a document published on Wednesday. Do it.”
Apple’s Do-It-Yourself program comes at a time when it and the tech industry at large are under pressure to allow people to repair their devices at home at a lower cost, an idea often called,
The Right to Repair movement has been gaining ground in the past few years. It has become a popular topic on social media sites, with videos of tech influencers teaching people how to repair various equipment. Lawmakers and voters in states across the US are increasingly considering the laws and forcing companies to change their approach, notably by publishing repair manuals and providing customers with diagnostics for the products they buy. By providing access to the devices.
In 2020, voters in Massachusetts passed a law forcing automakers to allow third parties to access vehicle data, Less than a year later, in 2021, President Joe Biden signaled support for the right to repair when he signed an executive order asking the Federal Trade Commission to consider those rules, Which will make it difficult for companies. ,
Meanwhile, some of the biggest players in the tech industry have spent the past year offering their own repair programs. Companies including Google, Samsung, HTC and MicrosoftTo sell parts or equipment of some of your equipment.
Apple, for its part, won’t offer all replacement parts for its devices, focusing instead on common problems like cracked screens and bad batteries or cameras. It is also building diagnostic tools into its purchasing program to help test and certify new parts if needed. The company said that unless people buy parts from Apple, those diagnostic tools will not be provided.
Apple’s program will begin with a component offering for the iPhone 12, iPhone 13, and iPhone SE. The company plans to expand its program in Europe and offer M1-based Mack parts for repair by the end of the year. Apple does not plan to offer do-it-yourself repairs for products made prior to the iPhone 12, which was first launched in 2020.
fix your device
Since announcing its at-home repair program, Apple has emphasized that most people will probably be better served by an experienced technician. But for those who believe they can do it themselves, Apple’s self-service repair site will have a copy of the repair manual that the company tells you to read before ordering any part or tool.
To make sure people have read the correct manual, Apple will include a code in the reading that people need to input into their parts order before it can be confirmed. This, Apple said, is a way to make sure people not only read the manual, but also the correct one for the device they’re ordering parts for.
People will be able to buy “genuine Apple parts,” which the company says are being sold to customers for the same price it charges service technicians, which may be more expensive than getting repaired by a cracked phone repair kiosk at a mall. could. Apple said its parts are “designed to meet the same high safety and quality standards as the parts used in new products.”
An iPhone 12 Display and Screw Replacement Bundle, for example, went up to $269.95, which included the display, screws, and replacement adhesives.
Apple will also sell similar tools to high-volume repair shops that heat displays or press new displays together to soften adhesives and detach phones. However, some devices cost hundreds of dollars, so Apple said it would offer rentals as well. For the iPhone 12, a tool rental kit will cost $49 including shipping.
The company said that if customers return the broken parts to Apple, they will get a credit back on the final cost. Apple will then either refurbish or recycle that part, in,