New technologies are changing the dynamics of everyday life around the world. Artificial Intelligence (AI) and GPT Chat are increasingly common terms, and are being incorporated into companies.
The conclusions of the Kantar study, where 31,000 people from all over the world were surveyed, including a thousand Argentines, highlight the fact and allow us to understand this new mission with technologies that are changing the way we live and work throughout the planet. .
Argentines are more open than most countries to experimenting with new technologies and implementing them in their daily lives. And just as politicians, institutions and brands are distrusted, there are aspects of technological development that they view with some suspicion. However, most Argentines see technology as a tool for progress and not as a threat.
Almost 6 out of 10 Argentines are familiar with the concept of Artificial Intelligence (AI), but Machine Learning and Metaverso are developments that many have not yet reached. Centuries are becoming more aware of this.
Meanwhile, 4 out of 10 Argentinians recognize that the development of artificial intelligence (AI) is making a direct impact on the world of work.
In the country, 85% of those surveyed think that technology will help them to move forward, while in the world, 73% think so.
Meanwhile, only 15% of Argentines are afraid of technology, while in the world the fear is manifested by 27%.
Benefits
A significant proportion thinks that the use of AI will bring progress and benefits, but its distribution will not be equal, which can exacerbate social differences.
Between ignorance and doubt, almost 40% express concerns about how artificial intelligence can be used.
In relation to AI developments, such as Chat GPT (Open AI chatbot), the development has become immense in recent years and the opportunities for the future are endless, because it is in its origin. In order to reach maturity in adoption and achieve great use, society must understand that AI is not magic, but trained around models, so the results they offer will only be as good as the input and training they provide. . let’s give
In Argentina, Chat GPT has reached a level of awareness of 21%, and a third of those who have already used it are also secular in this sense.
“In the adoption of new technologies it always happens that the smallest one step ahead. This eager to ‘play’, since this will be the most demanding, says Sebastián Corzo, Director of the Marketing division of research Kantar. “The greatest interest and knowledge is observed in generation Z, Argentines who today are between 16 and 24 years old, and this is logical since they are digital natives. In Argentina there is a lot of space to familiarize yourself with new concepts until you understand their practical application. And, of course, the youngest – the “first adopters” – will advance the older generations to the new thing, “he explained .
“Brands that want to use new media in their relationships with consumers have an obligation to act responsibly and play a didactic role, to communicate clearly and establish boundaries” – Concludes Corzo.
