The Australian avocado sector is not only set to increase its exports to Japan this year, but is planning to increase its export volumes year-on-year, according to the sector’s apex body.
“Japan is the largest market for avocados in Asia and has great growth potential,” says John Tyes, general manager of Avocados Australia. “Australian avocados were very well received in Japan last year and our exporters made significant progress in developing partnerships with Japanese importers. Despite a light harvest in Western Australia this year, we continue to limit the amount of avocados we export. Hoping to triple that.” to Japan,” Tyas says.
The Australian avocado sector has invested in the campaign of Marketing Determined to promote Australian avocados to Japanese buyers. The campaign started in mid-September and will continue till November. will include Marketing On social media and in-store promotion.
“We expect next year to be even better, and this is part of a long-term strategy to increase our exports and support the Australian avocado sector,” says the expert.
John Tyes, Managing Director of Avocados Australia
Australia’s global avocado production reached over 120,000 tonnes in 2021-22 and is expected to reach 170,000 tonnes in 2026. Avocados Australia seizes the opportunity to export to Japan by sourcing quality avocados from all regions of Australia.
“We are committed to increasing our exports to Japan and once our government negotiates a market access protocol for all regions of Australia, we aim to provide quality Australian avocados to Japan throughout the year,” Tice continued. Is.
Industry governing bodies and Australian exporters intend to participate in trade events in Japan, such as Foodex Japan, to promote Australian avocados in the country’s market. One of the companies that want to participate is Bendotti Avocado.
“We have been doing business with Japan for many years and have built a solid foundation,” says Trevor Bendotti. “We will continue to grow and develop this market with them, as it is very important to us.”
Avocado Australia is working closely with Austrade and the Western Australian Government to grow the market in Japan, and the industry welcomes the opportunity to use a commercial office in the region. The Australian avocado industry has worked hard to ensure that the fruit exported to Japan is of the highest quality and FarmMind, a Japanese importer, notes that Australian avocados come in very good condition.
Noel Shields concluded, “Due to the intrinsic quality of the fruit obtained, the Australian avocado is better than Chile and Peru.” “Fruit is excellent for both retailers likes for him food service,
Source: Avocado Australia Press Release