A race like the Dakar has its own complexity and complex requirements. Perhaps the most relevant to the state are the technical vehicle, the expert drivers and the support team, which allow them to overcome the demands of a difficult and unpredictable road. But how is this extreme tension dynamic of any society in Argentina? Let’s go to the airport.
Let’s start with a humble one, a journey that shows a serious landscape, but at the same time challenging, it is none other than the Argentine economy itself, which in agreement offers great opportunities in the long term, but which imposes in the short term determining. challenges: accelerating inflation (from 4.9% m/m Nov-22 to 8.4% Apr-23) which exceeds the annualized 163.3%, multiple exchange rate and uncertain future (blue dollar at $750 in December?), high interest rates (TEA current Leliq to 154%), a recession that reduces the market (GDP is estimated to drop 3.2% this year), imports (-12.6% yoy in April). 23) which affect productive and commercial dynamics; negative net subsidies that already cost US$-1.5 billion, among other issues.
This is similar to a road in bad conditions that makes it difficult for the vehicle (the company) to drive, but which at the same time makes the virtues of the driver (the corporate decision factor), who, with experience, usually travels on broken roads; it is full of curves and counter-curves. Another external factor is added to this, such as the weather (the year of the election) which makes it more difficult.
It is key to know that, sometimes demanding countries, to the support team as “entrance to the pits” gives air to sound the vehicle (similar to the adaptation of the firm and its plan) and face the path adapted to the renewed forces. to a new thing. What seems to be very difficult in these circumstances, when the leader of the company running the mission is usually blinded by the great implications of this strategic decision and can succumb.
After all, the great challenge is learning to manage a double agenda: the short term, which aims to “stay in the background”, with the medium-long term, which promotes “the wishes along the way to reach the goal”.
Complexities in general: the example of Artificial Intelligence. The Medium-Long Term Agenda, which becomes more dynamic every day, forces us to be attentive to new challenges in general, which combine resistance and speed of adaptation. It is that the framework of action goes beyond the Argentine Macron and must also consider three global megatrends that impact all types of companies: the capacity for continuous innovation, a sustainable vision and adaptation to the consumer experience, which leads to the most versatile business models.
Facing this complex and competitive world, one of the key pillars is technology adoption. According to Economist for a post-pandemic scenario, one of the twenty principles from 2030 is that companies that do not invest in new technologies will disappear. And along the same lines, the report “The Future of Work” from the World Economic Forum (WEF) shows that nine out of ten companies around the world believe that the main trend that is changing the way they work is the adoption of new technologies.
To understand this more deeply, witness the case of what is happening in artificial intelligence (AI), a disruptive technology now in mandatory use, which seeks to provide computers with the capabilities and autonomy to decide and solve the problem entrusted to them (according to the WEF. and McKinsey agree 70% of companies have already undertaken it or plan to do so in the near future). Although the best-known case is GPT Chat, there are already many developments: from transforming texts into images, developing legal documents to “transfer” them into a simple and easy language; collaborate with the diagnosis of diseases with the most accurate analysis of samples; or how much easier it is for cars to “drive themselves”; and the catalog is submitted…
This (increasing) possibility that machines think and decide multiple debates: ethical (how can AI, for example, not be racist?), legal (who is responsible before Justice for the decisions AI makes?), government (who governs the integrity and preservation of data used by AI?), use (what will happen to people who could be replaced by AI?), regulatory (How will the control of companies and their AI developments be established?). Without further ado, many scientists and personalities from the field of technology are expressing their growing concern about the progress of AI and the threat it could represent to Humanity. And its use in companies is accelerating.
Another question about AI concerns the level of impact on the way business is conducted. Because AI tools are changing at least four dimensions of society: (i) the development of new business models and the capitalization of assets; (ii) greater operating efficiency by reducing costs, simplifying operations, optimizing processes, and eliminating errors; (iii) more robust decisions, from the use of more volumes of data and the next generation; and (iv) the transformation of the customer experience, through greater immersion, personalization and real-time support in the purchase or use process.
From the above, a third question arises: how to incorporate the different productive sectors of AI to improve their business. The impact is spread sporadically in all areas, here are a few examples. In Energy, it allows to discover new areas of exploration, predicting energy demand to become more efficient, distributing energy and reducing environmental risks. In Mobility, from predictive vehicle maintenance and real-time management of optimal travel routes, to optimization of traffic dynamics and car driving. Or in Commerce, where it provides solutions in autonomous inventory management, makes the supply chain more efficient, personalizes customer service, requests strategies and uses analytics to boost marketing.
In short, new technology and a special example of AI, “the car, streamline the virtues of the driver can change and predict the way.” Faced with this, although it is clear to any company in Argentina that the challenges on the road are many and varied, it is necessary to mix the daily economic-economic tension with reflection on the long-term plan to face it. course resilience Either we learn to manage the Double Agenda or with luck we will be in the peloton. It is not easy, but it is necessary, or more than determination.
