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Wednesday, December 07, 2022

Big brands forced to change their packaging after Elizabeth II’s death

Las grandes marcas, obligadas a cambiar su envase tras la muerte de Isabel II

Queen Elizabeth II was a unified figure in many contexts of Britain for decades. However, many things have started to change after his death: one of them is that important and well-known brands must commit to changing their packaging.

Following the death of Queen Elizabeth II, the longest reign of 70 years in history has come to an end. Several days of mourning and funerals marked the beginning of a new era: the reign of King Charles III and, with him, various changes in the United Kingdom.

is one of them Changes in the labels of many food brands, Although the coronation ceremony of King Charles III has not yet taken place, companies such as Heinz Sauce, Bollinger Champagne, Coca-Cola or Twinings Tea will have to withdraw their products from the market to update their labels.

Farewell to the coat of arms of Queen Elizabeth II

Since the 15th century, the Royal House has issued royal warrants, which gave a company or brand the right to display the royal arms on its label. Before the death of Queen Elizabeth II, about 800 brands had royal authority: This is a highly coveted designation as it allows companies to supply their products to the Royal House.

Brands such as Premier Foods, Bentley, Matthew Glogh & Son, Dubonnet, The Famous Grouse, Unilever, Cadbury, Land Rover, Gordon’s, Coca-Cola, British Sugar, Martini, Johnnie Walker, Britwick, Pimms had legal authorizations. Granted by the late Emperor. But after his death, these royal orders are automatically annulled.

Many companies whose products were regularly used in the Royal House with the coat of arms of Queen Elizabeth II have a period of two years to withdraw from the market. In addition, brands must submit to the request and authorization of the new monarch. As you can see, the death of Queen Elizabeth II also brings with it many changes to the Royal House.

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