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Wednesday, December 8, 2021

BJ Novak’s face on merchandise around the world. He doesn’t know why.

In the past few years, any Swede who buys a bottle of Calvin Klein’s Encounter cologne has surely been greeted by the piercing gaze of an American actor.

Ditto for anyone who has bought certain brands of face paint in Uruguay, electric razors in China, or knee-length ponchos in Europe.

Something about this man’s familiar face fascinated product manufacturers from all over the world, who chose his stock image from millions of people to put on their packaging. But the man in the photo, BJ Novak, the 42-year-old actor best known for his role in The Office, did not choose the role of perfume, face paint, or poncho.

Someone else chose a photo of him and then uploaded it “years ago” to a website where it became part of the public domain, he told Instagram on Monday.

It was not possible to contact Mr. Novak for further comments through his representatives. He is best known for his “The Office” character Ryan Howard, who went from a hot-tempered temperament to corporate executive of the fictional Dunder Mifflin Paper Company. Behind the scenes, Mr. Novak was the writer, director and executive producer of the popular American sitcom based on the British TV series of the same name. He has been involved in other film and television projects, including “The Premise,” the FX on Hulu anthology series.

Mr Novak seems to have taken his stock photography with humor. On Instagram, where he posted pictures of himself on various product packages, he saved the images in a collection he called “modeling.”

Mr. Novak is in holy company as stock photos such as “Hide The Pain, Harold” and “The Distracted Guy” have been used and reused all over the world.

Actor Simu Liu often joked about the time he modeled for stock images in 2014. He said that paid $ 120 take photographs that have since popped up in everything from textbooks To YMCA pilots. “This stock photo shoot always finds a way to come back and haunt me, LOL,” said Mr. Liu. Twitter in 2018.

Most likely, Mr. Novak did not cash in on his photography, as images in the public domain are free to use. But Mark Mistal, chief attorney at New York-based law firm Gottlieb, Rackman & Reisman, said that, at least in the United States, Mr Novak has a number of legal options he can pursue – if he wants to.

His lawyer can send cessation letters to companies that have used his image, or he can escalate the case by suing the companies, said Mr. Mistal, who specializes in copyright and trademark law.

However, Mr. Mistal said he believed an actor was more likely to sue companies that made money from photography than a person who uploaded the photo to a public domain website.

“The point is that his face or appearance is associated with a specific product because they use his similarities to attract customers and mainly make money,” said Mr. Mistal.

But, if Mr. Novak’s Instagram post on Monday is indicative, he has no plans to take legal action against anyone.

“I’m too surprised to do anything about it,” he wrote.

He’s been aware of his double life as a “model” since at least 2014, when he posted on Instagram a photo of himself on cologne boxes, showing five sets of his eyeballs staring at Swedish shoppers.

At the time, he joked, “I am happy to announce the launch of my fragrance, which is now available in a Swedish department store.”

World Nation News Deskhttps://www.worldnationnews.com
World Nation News is a digital news portal website. Which provides important and latest breaking news updates to our audience in an effective and efficient ways, like world’s top stories, entertainment, sports, technology and much more news.
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