With over 2.2 million cars sold in 2021, the BMW core brand had a record year, managing to reclaim the sales crown after five years of Mercedes dominance. The popularity of the German luxury car brand is reflected in a new study by Compare Market To determine the most searched vehicle manufacturer in the last 12 months.
New car sales during a year hit by microchip shortages and to a lesser extent the coronavirus pandemic, Toyota topped the rankings for the second year in a row. based on Google Trends Data collected from 154 countries, last year nearly a third of searches had the word “Toyota” as nearly 31% Googled the Japanese mainstream car brand.
It was the most searched car maker in 47 of the 154 countries analyzed, but still, its popularity fell short of the 34.8% score it achieved in 2020. Despite its decline, Toyota was still well ahead of BMW, which had to compromise. #2 on the podium for the second year in a row. It is worth mentioning that the Bavarian brand was #1 in 2019 and #2 a year ago.
Mercedes once again finished third, but it narrowed the gap by becoming more popular in some countries where Toyota and BMW had been more explored in previous years. Still, Compare Market Point out that, on average, over the past four years, BMW has held the title of most searched car brand in more countries than any other rival. The main reason stems from its 2019 results when it was number one among the 118 countries analyzed.
collected Google Trends The data includes Tesla for the first time and shows it was the most searched brand in China, Israel, Hong Kong, Singapore and Macao. It was the second or third most searched automaker in countries such as the United States, Norway, Finland, Austria and South Korea.
Audi 6. climbed fromth 4. So farth Position by more than doubling the number of countries where it was the #1 search. Rather surprisingly, Volkswagen and Alfa Romeo did not top search results in either country last year.
You can read the full analysis at the source link below.
[Source: Compare The Market]