Out there, it says: “Appearances are deceptive.” And in the fast-food industry, the dishes that the various chains offer in their advertisements are often far from what customers expect.
This is the case with the American hamburger chain Burger King, which was sued by several guests because one of its star products, such as the whopper, is 35% smaller than it appears on the menu.
For his part, Burger King tried to dismiss the lawsuit, but unfortunately, the Miami District Judge ruled that Roy Altman believes that the class action lawsuit’s arguments are valid when it comes to a breach of contract by the company.
It’s worth mentioning that Altmann dismissed the plaintiff’s claim regarding the television commercials, as in neither case does Burger King offer hamburgers that don’t live up to their promises.
Burger King fights back
A spokesman for the company, founded on December 4, 1954, stated the following in a press release: “The grilled beef patties featured in our ad are the same ones used in the millions of Whopper sandwiches we serve to our customers across the country.”
Controversy with other chains
In addition to Burger King, Wendy’s, MC Donald’s, and Taco Bell They, too, are confronted with lawsuits of this kind. In the case of the first two, allegedly unfair and misleading business practices
In the case of Taco Bell, they allegedly sell pizzas with only half the filling that they advertise commercially.
How many Burger King restaurants are there in Mexico?
According to data from economista.com.mx, there are 420 Burger King branches in the Mexican Republic, 40 of which were inaugurated and remodeled in 2022.
It is estimated that there are only 7,600 establishments of the brand in the United States and 19,740 worldwide.