Monday, December 11, 2023

California Keitt mangoes enjoy a competitive advantage

The short season for California-grown Keitt mangoes is coming to an end soon. It lasts about six weeks, in the months of September and October. Keitt mangoes are a large, sweet variety, with size 4 being the most common, but size 3 also available. In the United States, this type of mango is grown only in the Coachella Valley desert and the fruit is one hundred percent one hundred. ecological.

“Their window is perfect because they hit the market when the Mexican season ends,” said José Fu, from CCH Citrus. “Also, the mangoes from Brazil are not ready in terms of taste,” he added. “Another advantage of Californian Keitts is that they do not need to be treated with hot water, something that is said to negatively influence the taste of the fruit. I grew up in the tropics eating mangoes from the family garden. These mangoes remind me of a lot of the flavor features,” he explained. This unmatched flavor profile, despite the higher price, continues to attract consumers to stores.

In short, having a unique supply window, distinctive taste, being organic and grown in California gives Keitt mangoes a competitive advantage. CCH Citrus is the exclusive packer and shipper of these rare, California-grown, organic Keitt mangoes. “As our producers expand their surface area, we improve our ability to serve more markets, giving priority to organic products,” Fu said.

World Nation News Desk
World Nation News Desk
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