Carioca, the Italian brand of markers and school supplies, is going from strength to strength. As reported, it registered a turnover growth of 14% in 2021, receiving 33.6 million euros five days company. As for its Spanish subsidiary, Carioca Iberia had a turnover of 10.1 million euros, which represents an increase of 34% in 2021, after a 41% increase in sales of the markers, which represent 45% of the turnover. “Carioca Iberia reached the highest sales figure in its history in 2021,” he emphasized borja milan del boschGeneral Director of Carioca Iberia.
Carioca, on the other hand, maintained its profitability level with an EBITDA ratio of 11%. The group also highlights “good performance in the 85 countries to which it exports”, which account for over 75% of the turnover. Similarly, it highlights the “great acceptance” of the brand in the new markets where it began its activity, highlighting the “good” results achieved in Scandinavia, South America and Brazil.
All this motivates the group to continue development abroad. Carioca recalls its recent participation in Orlando (Florida) at Namta, the main event in the United States for companies that develop and manufacture products related to the worlds of design, art and creativity. The brand received the Best Brand of Children’s products award at the event. Following these good results, the Italian brand intends to land in the United States, as reported in this newsletter.
Regarding the digital section, Carioca has been working since 2020 with Vitlar, a digital agency that provides consulting, technology and solutions for people. business Intelligence, “Expand your business volume through Amazon.” Witailer helped the Italian company implement a logistics plan that allows companies to sell to all of Amazon’s European markets, locating their inventory closer to customers. Since the start of the collaboration between Carioca and Witailer in 2020, the company’s sales on Amazon have grown by 733% year-on-year.
“This collaboration was a challenge for us because of the peculiarities of the conditions in which we had to operate,” said Ignacio Hurtado, Vettler’s general manager in Spain, for his part.
Carioca President and CEO Enrico Toledo highlighted “growth supported by various factors such as great ability to combine heritage and innovation, maintaining a particular focus on sustainability”. “We are a consumer-oriented company focused on innovative products to establish ourselves as a leader in creative education for children,” he said.