Cassava Roots was present at Expofranchiseia Madrid 2023, with the aim of pitching its business model to potential investors who help expand the brand outside of Mexican territory.
Thanks to the tropicalization of its products and its modern and avant-garde concept, Cassava Roots is today a well-known brand in Mexico, with more than 65 branches in a country where tea is not consumed that much and tapioca is little known. was not. year ago.
Cassava Roots will soon open its first branch in Madrid and the Franchise Expo will provide an opportunity to introduce tapioca tea to this new market, as it has done in Mexico over its 15 years of existence.
“We are a brand offering beverages made from tea with natural tapioca pearls, focused on new generations who are looking for a new product and experience,” says Francisco Juárez, Partner-Commercial Director, Cassava Roots. In Mexico, try to replicate the success of the franchise in the European market.
Conferences were held at Expofranchiseia, where information about the Spanish market was provided and where companies had the opportunity to share the keys to their success. In addition, the event was attended by professional franchise experts who advised both the performing brands and investors.
During the Entrepreneurship Catwalk, Francisco Juarez shared his expansion project and being a brand with a purpose and being environmentally responsible, in addition to inviting attendees to discover the new Cassava Roots branch in the La Latina neighborhood of Madrid Spain shed light on being