Sure, Some things were familiar: The companies showed off the latest batch of flashy TVs. The onslaught of oddball gadgets led to the odds. And there was no shortage of next-level health trackers, including a lightbulb that tracks how you sleep.
“It was surreal,” said Martin DeBono, president of GAF Energy, who decided to attend in person to show off his company’s new solar roof shingle. “It was probably my eleventh year going to CES and the crowd The lack of it was strange.”
Nevertheless, there was much discussion about the products on display. this year. are here 5 Takeaways from the Giant’s Trade Show:
everyone wants a piece of the metaverse
For example, the VR2 Sense controller features eye tracking and headset feedback that enhances sensations of in-game actions from the player. The company said in a press release that gamers can feel a character’s “elevated pulse during stressful moments, a rush of objects passing close to the character’s head, or the thrust of the vehicle as the character moves.”
“This is the first time we see a new and strong topic emerging at CES, because it has always been about AI, Internet-of-Things or autonomous vehicles,” said Pedro Pacheco, Senior Research Director of Markets. Research firm Gartner. “At the moment, many companies are including the Metaverse on their long-term tech roadmaps, wondering how they should bring it to life.”
Cars take center stage
While some innovations presented an optimistic vision for the future, others made the future (and even the reality of our current pandemic) a little more bleak.
Take the “Vision Omnipod,” a concept LG announced this week. The autonomous vehicle – which is not yet an actual commercial product – has a fridge, a chair that folds into a bed, a screen that passengers can use to watch movies or access games and other virtual places, and An AI assistant that can keep people entertained, help them work out or order food. everyone likes to quarantine At home during the pandemic? So maybe you’ll enjoy hiding out in this high-tech solo pod forever.
Other companies introduced more realistic but still troubling products, including a charging station capable of preventing your phone or smart device from being heard over sensitive conversations. (While it’s a longtime fear tech gadget users hear, it’s mostly unfounded, though that concern itself points to our sometimes strained relationship with technology.)
Not only that, there was also a stuffed animal, Named Amagami Haim Haim, that will nibble on your finger to relieve the tension because that’s obviously where we are after the last two years of chaos.
Changing form factor isn’t just a gimmick
Tech companies have been experimenting with foldable technology for the past few years, but several companies like Samsung showed off improved versions at CES 2022 that shed light on how the niche market is evolving.
Other companies such as Dell have adopted products that complement the hybrid work trend. Dell’s Concept Flow connects and disconnects laptops from other displays based on proximity, and Dell’s movable angel webcam prototype attaches anywhere, whether it’s on the edge of a computer screen or above the drawing pad, if you want. Allows colleagues to view notes in real time. meeting.
Small businesses move out of the shadows of Big Tech
In typical years, much of the attention during CES is focused on the biggest names in tech, and there were concerns that this year’s event would fall flat just days before major exhibitors like Meta and Amazon started. But of the companies that decided to stay the course and participate in person, some said those empty showroom floor space was actually a boon.
“It’s hard to get media attention,” said Richard Browning, chief marketing and sales officer for Nextbase, which has launched a new company called Nextbase IQ. Smart Dash Camera launched. CES this year. But this year, the company’s new product got more press than expected “in part because a lot of major brands haven’t been here in person,” he said.
While tech giants have many other ways to reach audiences, CES is an important international venue for smaller players to reach consumers and industry partners.
In-person attendees said that despite lower overall attendance, those who were on the ground were more open to exploring new technologies and engaging more deeply. And some companies said the virtual elements of the show were less attractive after nearly two years of regularly showing their technology at Zoom meetings and other virtual forums.
In fact, later this year, some like GAF Energy’s DeBono see the prospect of a new (if impossible) future for CES conventions, where “hordes of people” who just want to watch the latest TVs and other generic gadgets, and only Those who really want to see new innovations travel to be there in person.
“CES will continue and I think the ratio of true innovation to just iteration will increase,” he said.