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Saturday, July 2, 2022

Ciara and Russell Wilson bring their style to Colorado with a boutique opening in July

Come July, fashion-forward shoppers in the Denver metro area will have a new reason to step one, two steps down to Lone Tree’s Park Meadows mall. The shopping center will soon be home to Colorado’s first House of LR&C, a retail clothing store owned by singer Ciara and Denver Broncos quarterback Russell Wilson.

The store, which is slated for a soft opening on July 15, will reside in a 1,900-square-foot space on the mall’s second floor, where buyers can buy the couple’s brands, LITA by Ciara, Human Nation and Good Man brands, all in one. can be found under ceiling. 3Brand, a line of children’s wear, will also be available for sale there.

House of LR&C in Lone Tree will be the company’s fourth store nationwide and the first outside Washington, where Wilson previously lived.

“Moving to Denver has been such an amazing opportunity for our family,” Ciara said in a statement. “The entire state of Colorado has welcomed us with open arms, from sporting events to a children’s hospital, from the community to the entire Broncos fanbase!”

House of LR&C is named for the company’s values ​​- love, respect and care – but also shares the initials with “Love Russell and Ciara.” CEO Christine Day said the name reflects not only the founders’ shared belief that “love is the most important and powerful force,” but also how the company approaches sourcing materials and manufacturing.

“What we want to prove is that you can create value by living the values,” she said. This means using sustainable and recycled clothing, taking advantage of ethical and environmentally conscious factories, and limiting a company’s carbon footprint, for example, by distributing only in the United States.

But that doesn’t mean compromising on style, Day said. LITA by Ciara Billed as a contemporary women’s brand, Human Nation offers gender inclusive or gender neutral streetwear, and menswear including Good Man brand shoes.

“Really the whole space we are trying to raise the bar in is true sustainability with true passion because we will not change the industry until we give consumers what they want. And that is fashion,” Day said. “We try to make sustainability an easy choice for the consumer.”

House of LR&C adds brick-and-mortar components to many of Wilson’s clothing brands, which have recently been sold primarily online. Day said the first store opened in Seattle in 2021, followed by locations in Linwood, Wash. and Factoria, Wash. The company will soon open a store in Scottsdale, Ariz., and is looking to expand throughout the United States. She said the greater Denver area potentially includes other store locations.

“We are very excited to open our doors in Denver to make our mark and bring our sustainable fashion house with us,” Wilson said in a statement. “What we have always been most proud of is the return component from building the Good Man brand! For every item sold, 3% goes back to our Why Not You Foundation where we donate proceeds to youth programs!

World Nation News Desk
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