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Thursday, July 7, 2022

Collectible Corks? Talking Label? How the wine industry tricks millennial men into buying their wine

Impersonating an Egyptian. Stealing fish from a pond or river. Attack with intent to rob. Cutting or burning clothes. Of the 19 crimes sent to Australia as a criminal in the 18th and 19th centuries, only a few were crimes. The crimes are featured on the corks of the wildly successful 19 Crime Wines from the Treasury Wine Estates of Australia, one of the largest wine companies in the world.

These collectible corks are part of a battalion of unique marketing quirks designed to appeal to millennial men who need extra incentive to choose a wine, beer, or spirits. The most elaborate flourishes are AR-assisted talking labels, which when viewed through the 19 Crimes Augmented Reality app on a smartphone, bring to life the opposite stories of some of the convicts.

World Nation News Desk
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