Monday, October 2, 2023

Colombia increases consumption of cranberries

From September 1, 2021 to August 31, 2022, the United States exported approximately 332,167 100-pound barrels of cranberries to Latin America, and Colombia is the second largest destination country in the region, accounting for 12.5% ​​of total exports. is. volume.

He Cranberry (Cranberry) Considered the original ‘superfruit’ of the Americas. It is native to the country and is one of three common cultivated fruits that originated in North America.

Colombia has increased its consumption of cranberries and the figures show this, registering an 80% increase from 2017/18 to 2021/22, from 23,020 to 41,451 barrels of 100 pounds. “Colombia is a long-term market for the US industry with export shipments since 2003/04. However, volumes have increased in recent years. We expect to remain on the growth path and increase exports by at least 15% will increase,” he said, Danny Raulerson – Executive Director of the Cranberry Marketing Committee (CMC).

The United States Cranberry Marketing Committee represents all cranberry growers and distributors in the country. CMC members know that Colombia is at the forefront of the latest culinary trends and that Colombian consumers have enthusiastically embraced this fruit, especially in specialty culinary regions. However, it is also very important for CMC to reach the homes of Colombians.

Gastronomy and arrival in Colombian homes

“We aim that Colombians, both in the gastronomic industry and the final consumer, know more about our ‘superfruit’; Its unique taste, health benefits and its versatility in cooking. We want Colombians to incorporate cranberries into their markets faster.” Danny Rowlerson, CEO of CMC.

guess that Cranberry Production in the United States Reach a total of 7,833,267 100 pound barrels in 2022/23. From September 1, 2021 to August 31, 2022, 53% of the production was exported. In recent years, these have fluctuated between 30% and 53% of production.

Cranberries require very specific conditions for their production and harvest, including very low temperatures to develop fruit. They are grown only in the northern states of the United States (on the border with Canada), mainly in Wisconsin, Massachusetts, Oregon, New Jersey and Washington. Colombia, being a tropical country, does not have the necessary climatic conditions to naturally produce cranberries.

World Nation News Desk
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