BETWEEN JANUARY and August this year, sales outside of confectionery increased. The main destination for the export of these products is Venezuela, with a total share of 20% of sales in this sector, followed by the United States (17.6%), Ecuador (12.5%) and Chile ( 10.6%), according to Legiscomex figures. with Analdex analysis. During that period, sales in the US reached US$35.4 million, with an increase of 7.3%.
According to National Retail Federation of the United States, this year Americans are expected to spend US$3.6 billion on candy for the Halloween celebration, 16% more than in 2022.
“Although there are local brands already positioned in the United States, with tradition and making the majority of sales, there are opportunities for Colombian brands to conquer certain market niches, thanks to their added value offered in. SA”There are ethnic or Latin markets that are familiar with our national offer and can still be conquered,” said Javier Díaz, president of Analdex.
The union leader also explained that Colombian companies prepare several months in advance to meet the growing demand for confectionery, not only for the United States, but for other destinations that also celebrate Halloween.
Likewise, Díaz explained that opportunities on the West coast should also be explored, since a large part of the confectionery sales in Colombia is concentrated on the East coast. Between January and August of this year, Colombian confectionery exports reached US $ 201 million, representing a negative change of 3.4% compared to the same period in 2022, according to Legiscomex figures with analysis in Analdex. The main destination for the export of these products is Venezuela, with a total share of 20% of sales in this sector, followed by the United States (17.6%), Ecuador (12.5%) and Chile ( 10.6%). During that period, sales in the US reached US$35.4 million, with an increase of 7.3%. While the main departments for exporting confectionery are Valle del Cauca, Caldas, Antioquia, Bogotá, Cundinamarca, Atlántico and Norte de Santander. Likewise, the products most exported to Colombia are chocolates, candies, candies and pastilles; other confectionery products without cocoa (including white chocolate), and other chocolates and other food preparations containing cocoa.