in studies “June 2022 Global Consumer Insights Pulse Survey” It was warned that what worries the consumer is inflation.
Just as Costco put together a wedding dinner for a bridal couple on their wedding day, Coppell helped a groom buy his bride’s engagement ring.
The pioneering role of retail at critical moments for the consumer during inflationary times reveals challenges we cannot forget from today.
costco is from the brand retail What is important in the current market and become a benchmark for what is right in consumption and most importantly define market resources that respond to critical events like inflation that force hard decisions .
In study “June 2022 Global Consumer Insights Pulse Survey”was established in a verbal aspect Marketing And this is what worries the consumer in inflation. More than half of those interviewed said they are concerned about a rise in product prices; up to one 43 percent sorry for not being able to purchase the products due to lack of inventory and a 42 percent He said some products take longer than expected to reach home when bought online.
There are clear changes in the activity with which man traditionally proceeds. retail And because of these effects more and more tasks are set which remind us of a very important point retail: Ability of brands to communicate better with consumers and achieve not only brand bonding, but also winning their buying decision.
marriage in inflation
two brands of retail They have risen to prominence in the midst of inflation, helping couples trying to get married, and in a very challenging economic time. An interesting experience happened in Mexico when a lover went to a store koppel To get engaged to buy your girlfriend engagement ring to marry her.
The young man narrated his shopping experience by making the story viral, as he was criticized for going into debt to acquire the piece. Following the anecdote, criticism immediately arose in the networks and one aspect that attracted attention in these networks is the type of purchase decisions consumers make.
For the groom, the decision to purchase the ring in installments was made because he had to use cash to pay for his partner’s proposal experience, which included a professional photographer and live instrumental music as well as a drink to celebrate. Included.
is now costco mark of retail Who stars at a wedding in Taiwan, where they designed a reception with minimal budget a thousand dollarsWith food and beverages purchased entirely at Costco.
story that went viral FacebookFeatured are croissant ham, small cheese and cucumber sandwiches, prepared with cheese boards and a frozen vanilla cake.
Both stories show how important retail has become to the consumer in the face of inflation, not only because of the payment options, but also because of the cost of putting together those experiences, which typically cost companies food for marriage. As ordered. food and drink,
Faced with these developments, brands and entrepreneurs must take action to make new business decisions and know when and how it is appropriate to approach the consumer. Essential is the market and the opportunities patented therein.