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Thursday, February 2, 2023

Coursera wants to ‘Colombian’ its ecosystem

from three years ago, Coursera has partnered with insurance company BNP Paribas Cardiff to provide customers with security with their credit cards. In this way, they can access 1,500 courses and specializations on digital platforms for free in Los Angeles or abroad supported by universities such as Yale, Columbia, Stanford.

In total, there are 275 universities and institutions such as Microsoft or companies that have the possibility of courses in 75 specific areas of knowledge.

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Now, and after seeing results in Colombia, BNP Paribas Cardiff has set out to replicate the model in the region, with the benefits of training talent, improving their resume and even securing a new job. began to transform the bancassurance industry.

In Colombia, CARDIF has 9 million insured people and this B2B2C (Business to Business to Costumer) model, which began operations in the country in 2009, reaches over 4.5 million insured people who have access to courses.

In the last three years, 500,000 have studied with Coursera And 350,000 are currently being trained.

In addition to consolidating local operations, the model the platform has promoted with the insurer in the country can be replicated in the rest of the world due to the results achieved.

Jorge Hernandez, CEO of BNP Paribas Cardiff in Colombia, said the coalition model would be replicated in Europe and Asia between 2023 and 2024. While in Colombia they plan to consolidate one million users in 2023. “Education became our response to the digital landscape and during the pandemic it helped us connect our service offerings to customers. When we looked to Coursera, we found an offer that helps us be socially responsible and only costs an average premium of 15,000 or 20,000 pesos per month for insurance,” he explained.

In line with Coursera’s commitment democratization of educationJeff Maggioncalda, CEO of Coursera, commented that the company’s idea is to ‘Colombianize’ its ecosystem and replicate it in other parts of the world.

“Our future in Colombia is no different from the rest of the world. Our model is basically to help collaboration and the development of an ecosystem where educators and universities and companies can create that content and make it available to individuals. and it is important to support people learning on our platform”, explained the manager.

Coursera currently has 2.7 million registered students, a 17 percent year-over-year increase. In addition to 130,000 new registrations from the previous quarter with a cut-off of September 2022.

(You may be interested: Colombia releases 6 GHz band for connectivity)

The average age is 31 and 50 percent of the students on the platform are female. In addition, 46 percent are made through mobile mediums. “We have shown that if people have the possibility of training, it is easier for them to be hired directly by companies in the skills they need,” he explained.
Coursera also has tie-ups with Mintiq, UniMinuto in the country and in fact, they have over 3,600 hours of training and over 56,000 students with the platform.

“The flexibility and possibility it gives people to train in any country and they are seeing this training as a hybrid work option in the US, India or Mexico and elsewhere is amazing. Colombia is home to the most students is in the top 10 in the countries with the highest ratings; this gives us an idea of ​​what we want to promote in the future.

about the future of education hot mayhem He said it will be hybrid because the ability to have people on campus and online has helped the work environment a great deal, including. “In this hybrid world with capabilities that are acquired online, the nature of activities may change and this may lead to an appreciation of training and skills beyond the local context. The options that companies offer to employees are increasing There is an increased ability to meet the challenges of remuneration and the flexibility of their life project”, he pointed out.

World Nation News Desk
World Nation News Deskhttps://worldnationnews.com/
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