FRISCO, Texas ( Associated Press) — The Dallas Cowboys drew criticism on social media Tuesday after announcing a marketing deal with a gun-themed coffee company that included “AK-47 Espresso,” “Silencer Smooth” and “Murder” out” included.
Partnership with Black Rifle Coffee Company revealed on twitter The day after six people were killed in a shooting at a Fourth of July parade in suburban Chicago.
It also comes a little over a month after the Cowboys announced their role in donating $400,000 to support the victims and survivors of the school shooting in Uvalde, South Texas, where 19 students and two teachers died. happened.
The tweet announcing the deal between “America’s Team” and “America’s Coffee” garnered nearly 200 comments in the first few hours, most of which were critical and the timing of the announcement was poor.
“Maybe read the room a bit, guys,” posted one person, while another wrote, “The Dallas Cowboys lost one of their biggest fans. Honesty matters.”
The Cowboys declined to comment.
The tweet pertains to a contest offering two tickets to a Cowboys home game and a one-year membership to a coffee company. Most of the company’s sales are made directly to the consumer.
Black Rifle was founded by US Army veteran Evan Hafer, who has made veterans’ support one of his company’s tenets.
A spokesperson for the Black Rifle said, “BRCC is proud to partner with the Dallas Cowboys, who are strongly committed to our mission of supporting veterans, first responders, and America’s men and women in uniform.” “The long-planned declaration was timed to coincide with the Independence Day holiday – America’s Team. America’s Coffee. America’s Birthday.”
Cowboys owner Jerry Jones’ steadfast support of the military was best illustrated when he took a knee during The Star-Spangled Banner before games to protest racial injustice and police brutality, one of the most outspoken NFL owners. was one of them.
The Black Rifle brand has been popular among conservatives and gun-rights advocates, and the Salt Lake City-based company has ties to Texas. The first brick-and-mortar store opened in San Antonio, where the company has its second corporate office.
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