This Sunday, he became the youngest elected president in the history of Ecuador, and at the age of 35, he will lead the Andean country for about 15 months, from December to May 2025, when the mandate of the conservative Guillermo Lasso ends.
According to preliminary official data, 91.92% of the votes were counted. Noboa, from the National Democratic Alliance (ADN), had 52.25% of the votes, while lawyer Luisa González, from the Citizen Revolution movement, was led by the former president. Rafael Correa (2007–2017) has 47.75%.
Born on November 30, 1987Noboa won the presidency in the second round; there is a possibility that his father, Álvaro Noboa, one of the richest men in the country thanks to his banana emporium, tried, without success, five times.
Noboa became president after a fleeting political career since he was a member of the assembly between 2021 and 2023, and from there he launched the presidential race. He did not start as a favorite, but he played the role of “outside”, He was seen as a new face in politics, and his performance in the electoral debate in the first round kicked him into the runoff.
As an assemblyman, he was the president of the Economic Development Commission and was criticized for leading the organization, in the middle of the war between Russia and Ukraine, on the trip—paid for, according to him, by a private company—of six Russian assemblymen, one of the main importers of Ecuadorian bananas, along with the European Union (EU).
Noboa is the eldest of four siblings in a family of great businessmen and politicians because, in addition to his father’s presidential aspirations, his mother, Annabella Azín, a medical doctor, is an assembly member and candidate for the Vice Presidency.
He is also the grandson of Luis Noboa Naranjo, one of the country’s most important businessmen of the 20th century and one of the richest men in Ecuador during his time, he introduced the brand Quaker oatmeal, for which he is funny and was nicknamed by his grandson at the time. this election campaign.
NO CONFRONTATION
In a few words, calm and far from any kind of confrontation, Noboa claims to be center-left, although he has more liberal economic methods.
He is currently expecting the birth of his second child from his marriage to his second wife, nutritionist and influencer Lavinia Valbonesi.
He had his first daughter with his first wife, Gabriela Goldbaum, who, with Noboa, faced divorce problems, to the point that he continued a dispute with the Spanish insurance company Mapfre because the woman allegedly had access to his bank details through an employee of this company.
Noboa studied business administration at the Stern School of Business at New York University and continued his career, specializing in three master’s degrees: in 2019 business administration and public administration at the Kellogg School of Management; in 2020 at Harvard University; and in 2022, he completed his master’s degree in political communication and governance at George Washington University.
At the age of 18, Noboa founded his first company “DNA Entertainment Group”, dedicated to organizing events.
There he gained experience, a few years later, working for his family’s Noboa Corporation, where he was the youngest shipping director in the company’s history. He was the commercial director until June 2018, and his main role was to manage the global marketing strategy for all food products.
A lover of music, Noboa does not believe that “hyper specialization” can survive in today’s times, which is why he also studied physics and marketing.
THE NEW GENERATION”
Noboa came to the election as a candidate with new winds for the country, with a project that he claimed was designed “to give freedom, peace and development to Ecuador”, a project “for in the future”, to “not return to the past. “, about Correismo, which has governed Ecuador for a decade.
“The new Ecuador is possible. Ecuadorians no longer eat stories; it’s time for hope, time for change, and time for a new Ecuador,” he said this Sunday in a message on his X account (formerly Twitter), where he insisted that “there is no corruption and no overpricing of works; money is enough for the country.”
Noboa thanked his countrymen who trusted the “new generation” to work together to build a new nation.
