At an event in Mexico City this Monday, Viva Aerobus introduced their first frequent flyer loyalty program called Daughters, which they expect to add three million members during the first year.
Registration is completely free, and allows passengers to add “Daughters Points” each time they use Viva Aerobus (or the services of affiliated companies), which can then be accessed not only on new flights and ultra-low flights, but also on new flights and ultra-low flights. -Cost can be exchanged for additional services, but at the same time, what stands out as the difference is for bus tickets and additional services in the program’s network of partners, which currently includes ETN Touristar, Costline and Autovias. The La Linea companies involved, like Viva Aerobus, are part of the IAMSA Group.
“Now, in addition to offering lower prices, our new Daughters Rewards and Loyalty Program allows passengers to spend even more money when flying with Viva,” said Juan Carlos Zuazua, CEO of Viva Aerobus.
He added, “With the travel formula, earning Daughters Points and accessing more benefits and flights, we improve the travel experience, we recognize our customers for their preferences and we are looking to engage more and more people,” he added. Let’s continue to provide flights,” he said.
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The Daughters program has three levels: Green, Silver and Gold. To climb to the second level, travelers must add 12,500 points a year, while they must earn 25,000 points a year to reach the gold.
At the green level, as stated on the program’s website, for every two Mexican pesos spent on Viva Aerobus or every Mexican pesos spent on bus companies, the passenger adds one point. In the Silver level, four points are earned for every two Mexican pesos spent on the airline, while in the Gold level, points reach six for every pesos spent.
Each level also offers a host of other exclusive benefits, from preferentially priced tickets to extra baggage and free seat selection.
“We are sure that with this loyalty and rewards program, very easy to use and agile, we will continue to grow as one of the main airlines in Mexico while pampering our passengers to their liking and trust. We Doters is estimated to have over 3 million members for the first year. Thus, Viva, Daughters and their network of partners will provide travelers with a more unforgettable experience”, said Pablo Sordo, director of commercial strategy for Viva Aerobus and Daughters. Told.
To join the Doters program, passengers must fill out a form on the Viva Aerobus website, the Doters website or the Viva app.
