1. Elle Mexico: People’s relationship with their homes changed after the pandemic. Did it have any effect on the mill?
Montserrat Badiola Villaseñor (MBV): The pandemic meant an opportunity for the home appliance industry which it knew how to take advantage of, managing to promote the philosophy based on quality and commitment that has characterized us for 123 years.
Regular and consumption habits were redefined globally. For example, there was a major backlash in the European market, as it was not used for refrigerating large quantities of food. The pandemic brought with it the need to get refrigeration equipment with higher capacities to avoid buying, our factories had to adapt their production lines and this business unit took on an unprecedented level of relevance.
(manners)
In Mexico specifically, we see a phenomenon in which The kitchen became the pivot of daily coexistence – Copying recipes from social networks has become one of the favorite activities of all families. For this reason, having a good design, quality and equipment sustainability based system They became a priority.
Likewise, hygiene became the most relevant topic and thanks to the certification and technical characteristics of our equipment (especially our vacuum cleaners and dishwashers), we managed to consolidate ourselves as leaders in this sector.
It is noteworthy that by capitalizing on this opportunity, Miele achieved a global sales growth of 7.5% at the end of 2021, a figure that makes us proud and encourages us to make life easier for our users.
