When something pours, absolutely everything, and it cannot be stopped. With these words, you began a personal confession that you published a few days ago. What happened?
More happened, I have the full Instagram post. But in short – the most significant was the moment after the start of the war. The market fluctuated wildly and our sales stalled for weeks and almost months, which is very stressful for a company that is not subsidized from other sources.
In the context of military events, you also understand how fragile everything is. You start to think in other contexts and ask yourself what really makes sense in life.
You mention burnout and feeling lost, but also the hope that it can’t end like this. At what point did you realize that you have to do something?
I lost faith for a while. And the point is not to do something differently, but to do something in general. I went through an interesting path that really moved me forward, and, paradoxically, I am grateful for this “stumbling”.
You went to Costa Rica to clear your head. You have stayed in a hostel with travelers from all over the world and also dealt with health complications. What did you understand there?
In a way, I returned to my childhood and was able to live in the present moment, which I usually cannot do. I either plan or evaluate in hindsight.
So I experienced for myself what is hammered into your head in all yoga classes. Here and now. And I really managed to do it in a few days. And when this is done, life suddenly becomes fuller. You just start loving him again. With humility.
Women’s Sexual Health Products Whoop de doo.
Photo: Archive of Anna Mareshova
For the past ten years, under the Whoop·de·doo brand, you have been treading a completely new path in the Czech Republic with designer intimate accessories for women. What was the most difficult?
I had and still have even more ambitious plans. But that’s part of the deal. Otherwise, I would have stood still. I did not even expect that there would be so many obstacles on the way. In the beginning, it’s good to have mostly enthusiasm, not so much experience. On the contrary, they can hold you back.
Would you do something differently?
It is hard to say. I’m still learning not to cling to unimportant things. I resigned myself to the fact that everything would not be perfect right away, but it took me a long time. Even now, I sometimes indulge myself, but again, the focus on detail has a big advantage in design.
In Pelhrimov, by September 28, you will sum up your work. What is the main idea of your exhibition?
The name “And it began with a tram …” is very eloquent. This is a cross section of creations over the past ten years. So, a few years later, I also borrowed a tram model for Prague from the National Technical Museum. This proposal was created as my bachelor’s work, and we can say that it all started with a tram.
She also designed the Tatra T3 Coupé sightseeing tram.
Photo: Libor Sojka, CTK
What did you like the most?
Not at all from the entire installation, because it is completely clean and bright. It is also the first complex exhibition of our studio. I was very happy to see the model of the mentioned tram years later.
Also on display are a complete Whoop de doo set, one flashlight from the Luxury Oddments collection, pieces from our second T3 Coupé and Champagne jewelery for the Mooyyy brand. If you stay a little longer, you can also watch some short documentaries. And if you are not from Prachatice, I think it’s a good idea to combine this with a visit to the city. I am completely fascinated by Prachatice.
Your business is unique. When you founded your design studio many years ago, you became a revelation on the domestic scene. What has changed during this time?
The market for erotic goods is gradually changing. I feel like it can’t be taboo anymore, but then I’m surprised there are still many people who are ashamed or surprised. I am gradually getting confirmation that Whoop de doo has the potential of a global brand. He is liked by people even outside of our country, and I am very grateful for all the awards.
You took on other areas when, among other things, you designed the Prague Tatra T3 Coupé sightseeing tram. Where else does design take you?
I still enjoy social issues. Products that have an overlap. So, in principle, I don’t mind anything, it’s just that the task should make sense to me.
Design is no longer a dirty word, perhaps a bit defiled by overuse. What do you think is its meaning?
I would say that it is very, very overused nowadays, so unfortunately it is losing its value. For me, good design means a combination of aesthetics and functionality.
You increasingly talk about sustainability as an unconditional commitment to the future.
I recently realized that I actually have a natural sustainable lifestyle. I move around the city on foot or by tram. I’m comfortable, not stressful.
I wouldn’t want to spend an hour every morning stuck somewhere, it would seem like a waste of precious time. I don’t like it when something is wasted somewhere. It doesn’t matter if it’s mine or someone else’s. It is any source of energy. Even human.