Kate Moss currently serves as the creative director of the brand.
diet Coke Which is getting more and more involved in the fashion world, after naming famous model Kate Moss as creative director, it has now announced that it will be the main sponsor of the UK Fashion Awards.
Fashion Awards, formerly known as british fashion awardsCola will see Vishal take on the role of principal partner of the British Fashion Council (BFC), working together to “develop the awards as a global entertainment platform” and “celebrate paper fashion at the intersection of culture”.
A YouTube live stream will be part of their strategy to expand the platform, with the aim of bringing the ceremony to a wider global audience.
“We are pleased to welcome Diet Coke as a Senior Partner of The Fashion Awards 2022. Diet Coke is synonymous with fashion, design and style, and its legacy of collaborations with some of the world’s leading fashion houses and creators is impressive, said Caroline Rush, CEO of BFC, in a statement.
Coca Cola in the fashion industry
For the past 40 years, Diet Coke has shared its taste for fashion through unique collaborations with some of the biggest names in the world of fashion and culture.
Behind the scenes and in the front rows, Diet Coke has become synonymous with the fashion industry and the Fashion Awards are one of the most anticipated moments on the global calendar, something the company claims to be incredibly proud and excited about.
Additional evening activities will include the Diet Coke Glambote, an iconic part of The Fashion Awards red carpet, as well as exclusive interviews and behind-the-scenes content with guests, performers and hosts.
The BFC said the lineup for additional entertainment, including red carpet performances, presenters and hosts, would be revealed in the coming weeks.