Many Disney+ subscribers in the United States have started receiving emails alerting them that the service will implement measures to prevent the use of shared accounts.
The email warned that the measures will begin on March 14; however, it did not explain what actions Disney will take to determine if an account is used outside of a “family center. ”
Despite skipping the details, Disney indicated that users who want to learn more about this policy can visit its online help center, which at the time of writing this note only offers a definition of a family center: “They are all the tools associated with your personal residence and that are used by the people who live there.”
This change in Disney+ usage policy in the United States comes months after the same move was implemented for its Canadian subscribers and days after the same was announced for Hulu subscribers. In this way, everyone shows that other markets, including Latin American ones like Mexico, can expect the same scale in the coming weeks or months.
Although these types of policies are not popular with users, who are particularly vocal on social networks, their implementation will result in an increase in the number of subscriptions, at least in the short term.
Data from analytics firm Antenna shows that Netflix saw an increase of up to 100,000 subscriptions in the days after announcing that it would start charging more for subscribers who shared their account.