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Tuesday, January 18, 2022

Disneyland Owner Claims Magic Key Doesn’t Deceptively Advertise Lock Dates

Disneyland has tricked its most dedicated fans by artificially limiting the capacity of theme parks and blocking reservations for year pass holders, according to the lawsuit filed against Walt Disney Parks and Resorts.

A $ 5 million lawsuit filed on behalf of all annual ticket holders alleges that Disneyland classified them as “second class” ticket holders, artificially limiting Magic Key reservations and the number of passengers who can visit on any given day.

The case was brought to the US District Court on Wednesday, December 15, because “the dispute in the case exceeds the amount or value of $ 5 million,” and Walt Disney Parks and Resorts is based in Florida, and the plaintiff lives in California, according to the appeal.

The complaint was originally filed November 9 with the Orange County Supreme Court by Magic Key cardholder Jenale Nielsen of Santa Clara County. Nielsen’s attorneys are pushing for the case to be recognized as a class action by the US District Court – a move that has yet to take place.

“We intend to respond in the course of the case in court,” – said a spokesman for Disneyland.

The new Magic Key annual passes went on sale in late August after Disneyland ended its former four-year annual passport holders program in January during an extended coronavirus-related closure of Anaheim theme parks.

In late October, Disneyland sold out its high-priced Dream Key amid screams from angry ticket holders over the widespread lack of reservations available for the pass for $ 1,399 with no lock date. The $ 949 Believe Key sold out at the end of November. The $ 649 Enchant Key and the $ 399 Imagination Key remain available.

Magic Key reservations were often unavailable on weekends, and short-term dates stretching over several weeks were completely sold out for annual pass holders still looking for reservations. On the contrary, the daily calendar of entrance tickets often shows the availability of tickets on almost all weekdays, weekends and holidays, and for the next few dates “sold out”.

The lawsuit alleges that Nielsen purchased an annual Disneyland Dream Key for $ 1,399 with no lockdown date in September, but was unable to book theme park seats for specific dates in November.

When Nielsen tried to make a reservation in October, she was disappointed to learn that Disneyland had already blocked Dream Key holders for days and all weekends in November, the lawsuit said.

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“Considering what Disney advertised and promised that there would be no ‘locks’ for dream key holders, Ms. Nielsen was surprised,” the lawsuit says.

As a frequent visitor to Disneyland, Nielsen thought it unlikely that so many dates would be sold out in November. She checked the daily bookings availability calendar and found that neither Disneyland nor Disney California Adventure were sold out on any day in November.

“The problem was not that Disney had exhausted its capacity and therefore could not provide reservations for its Dream Key holders,” the lawsuit says. “The problem was that Disney decided to block reservations so that they are only available for new purchases and not available to Dream Key holders.”

When Nielsen bought the Dream Key annual pass, permit holders would be allowed to book tickets if Disneyland and DCA have the capacity, according to the lawsuit.

“Disney appears to be limiting the number of reservations available to Dream Key holders on any given day to maximize the number of day passes and other passes that Disney can sell,” the lawsuit says.

According to the lawsuit, Nielsen reasonably believed that “no locks” meant she could use her dream key as long as the parks were not full.

“This is a far cry from what Disney advertised to consumers and what Disney was selling to its customers,” the lawsuit says.

According to the lawsuit, Nielsen would not have bought the Dream Key annual pass if she knew that so many dating would be unavailable.

“R.S. Nielsen didn’t know – and couldn’t know – that the Dream Key was essentially a second-class limited-availability ticket because Disney had reserved an unknown majority of available bookings for one-day or other full-price ticket purchases,” the suit said.

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