by Jonathan Landrum Jr.
LOS ANGELES (AP) – Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar will perform together on stage for the first time at the Pepsi Super Bowl Halftime Show.
The NFL, Pepsi and Rock Nation announced Thursday that five music icons will perform at Sophie Stadium in Inglewood, California, on February 13. Dre, Snoop Dogg and Lamar are native to Southern California.
Dre emerged from the West Coast gangster rap scene with Easy-E and Ice Cube to help form the group NWA, which made a major mark in hip-hop culture and the music industry in the late 1980s with controversial songs. Dre is responsible for bringing forth rap stars like Snoop Dogg, Eminem, 50 Cent and Lamar. Dre also produced Blige’s #1 hit song “Family Affair”.
“The opportunity to perform at the Super Bowl halftime show and do it in my backyard would be the biggest thrill of my career,” Dre said in a statement. The seven-time Grammy winner said his halftime performance would be an “unforgettable cultural moment”.
The Super Bowl returned to the Los Angeles area for the first time since 1993. This is the third year of collaboration between the NFL, Pepsi and Rock Nation.
Roc Nation and Emmy-nominated producer Jesse Collins will serve as co-producers on the halftime show. The game and halftime show will air live on NBC.
Five musical artists have totaled 44 Grammys. Eminem has 15 at most.
Rock Nation founder Jay-Z said in a statement that his show would be “history-making.”
Dre, Snoop Dogg, Eminem, Blige and Lamar join the list of famous musicians who have played during the Super Bowl halftime show, including Beyoncé, Madonna, Coldplay, Katy Perry, U2, Lady Gaga, Michael Jackson, Jennifer Lopez, Shakira and most recently. Weekend.
The NFL and Pepsi will join together to support the launch of Regional School #1, a magnet high school in South Los Angeles. It is set to open to students next fall as part of the Los Angeles Unified School District.
The high school is based at USC Iovine & Young Academy, a program founded by Jimmy Iovine and Andre “Dr. Dre” Young. It will offer an educational model focused on the theme of integrated design, technology, and entrepreneurship.
“This effort will help develop and inspire the next generation of entrepreneurs and innovators,” said LA Integrated Interim Superintendent Megan K. Reilly said. “We are excited about the additional opportunities this partnership brings to our students.”