Fresco connects dots in the kitchen for effortless cooking
DUBLIN, April 6, 2022 /PRNewswire/ — Drop, the leading smart kitchen platform, today unveiled a new name, Fresco, and a new brand identity, reflecting the company’s focus on connecting the dots in the kitchen between appliances, home cooks and recipes. to make cooking easy.
Drop has evolved from the simplest connected scale to providing connectivity for devices and building a platform for any device. Fresco’s new name was chosen to evoke the feelings that come from dining outdoors, with people coming together and connecting over food. Similarly, Fresco brings the company’s brand vision to life by connecting the dots in the kitchen and celebrating the journey of cooking, dining with family and friends, and the tools that make culinary cravings come true.
“Drop was a great name for a physical product, but we pivoted to become a smart kitchen platform, providing end-to-end solutions for connecting appliances, from firmware development to IoT experience and an app that brings all appliances together. As As a result, we needed a brand that better represented all of this,” said Fresco co-founder and CEO, Ben Harris. “Fresco serves as the conciliator of our message to consumers and partners in a cohesive and powerful brand, and becomes centered on our promise to create a connected kitchen experience like no other.”
Elements of the new evolution of the Fresco brand include a new logo, reflecting the “Connect the Dots” motif; a new color palette with rich, warm and vibrant colors to represent the foods we see in our kitchens; and new graphic elements that serve to simulate the actions we do when preparing food.
“The new brand identity is rich, lively and integrates all the joyful energy of cooking,” said Fresco co-founder and brand director, Jonny McCauley. “We are excited to bring the Fresco experience to life in as significant a number of homes as possible. The new ‘connect with Fresco’ on appliances will signal to consumers that they are about to enjoy a connected kitchen without problems”.
Fresco develops technologies that help appliance manufacturers and consumers bridge the gap between intention and action around the kitchen. Since the company was founded in 2012, Fresco has become an essential ingredient for all smart kitchens, providing connectivity to more than 100 different appliances from the world’s leading manufacturers, including GE Appliances, Bosch, Kenwood, Panasonic, Instant Brands and Thermomix.
For more information, visit www.frescocooks.com.
About FreshFounded in 2012, Fresco is the only cross-brand neutral platform that seamlessly brings together appliances, home cooks and recipes. More than 100 different models of home appliances from brands such as Bosch, Electrolux, GE Appliances, Kenwood, LG Electronics and Thermomix can be controlled from the Fresco KitchenOS platform. With offices in Dublin, Ireland and Zaragoza, Spain, Fresco’s goal is to spread the love of home cooking by using technology to empower home chefs in the kitchen. For more information, visit www.frescocooks.com.
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