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Tuesday, January 25, 2022

East Bay QB believed to be first prep football player with endorsement deal

The trickle-down effect has extended to high school football by the chance of college athletes sign endorsement deals.

Pittsburgh quarterback Jaden Rashda has struck a four-point deal to promote athletes to a recruiting app via his social media, ESPN reported Tuesday. He is believed to be the first prep football player with an endorsement contract.

Rashda is a four-star recruit and ESPN’s top-rated dual-threat quarterback in the 2023 class. According to recruitment site 247Sports, they have offers from 10 Pac-12 schools in addition to Auburn and Oklahoma.

He posted his first tweet on Tuesday morning mentioning the AIR app:

“I will be taking my recruit to @theAIRapp! Instructor If you want to stay in position and find me, click the link. Plus players who are at the point where you’re looking for opportunities, hit the link too!”

The app was founded by 24-year-old former SMU punter James Sackville, and aims to connect prep players to college and recruiters.

Rashda likens the agreement to her recruiting.

“I was already handling it like a business when I was talking to the coaches,” he told ESPN. “They’re offering me $200,000 in education, so it didn’t feel too different. There were just a few more things to learn.”

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