Workers at one of the world’s largest coffee shops are demanding more regular working hours, better wages, a bargaining table and formal employment contracts. The employees organized themselves to create a marketing strategy that would be remembered by the company’s customers.
The day of Christmas glasses, where a high flow of customers is registered, was paralyzed by protests from those serving Starbucks stores. More than 2,000 employees of the company organized in different cities of the country demanding better working conditions from the company.
“Not just Starbucks, but any company, any company, has to promise its employees that it will treat them fairly and give them the opportunity to be treated as part of the business, not, you know, a As in the numbers.” Arianna Ayala, one of the Starbucks employees, told AFP.
Protesters are demanding more regular hours, better pay and for Starbucks to come to the negotiating table with the union group as soon as possible.
On this occasion, the workers’ strike involved customers conducting a type of market campaign known as “lifting the red cup”, where protesters distributed a reusable glass of that color to shoppers. From the green siren.
“I think it is very important to go on strike and we are one of over 100 stores on strike today, specifically the Red Cup Rebellion as we call it. Coming together to show that, as workers, we have so much power and the only thing we are asking for is justice and that our voices be heard,” Ayala said.
In August, the National Labor Relations Board urged the company to rehire fired workers for participating in union activities, and in less than a year, 260 branches applied to join the union. .
with AFP and local media