Spanish households will pay an average of 8% more for fresh produce in 2022 than in 2021 in the current context of inflation, according to data from the V edition of the Fresco Observatory, prepared by Aldi. The report reveals that 84.6% of those surveyed admitted that they are reducing their consumption of fresh fish and shellfish, followed by fresh meat (64.8%), fruit (30.9%), and vegetables (23.6%). %) and fresh eggs (13.8%). ,
In particular, price has become the most important and determining factor when Spanish families make their purchases. Thus, the average expenditure of households was 1,901 euros, which is in line with 2021, but in which the amount has decreased due to inflation with fewer purchase acts. Thus, Spanish households are expected to invest 35,625 million euros in the fresh category in 2022, with fruits and vegetables making up the largest spend in the Spaniards’ fresh basket (36%).
The study confirms that changes in consumption habits among households are shifting products from more expensive to cheaper categories, which is why some categories are being bought less, such as Aldi, Ignacio Explained by Sid’s ‘Director of Research and Analytics’. In this way, the Spaniards are betting on buying cheap products such as pork, chicken or sausage at the delicatessen, while buying less salmon or cephalopods for the price.
In the current context the importance of value is also recognized in social networks, as this topic has become the main topic of conversation after quality, health and sustainability. Thus, 14% of the conversation focused on the price cap. Regarding the preferred channels for buying fresh produce, 62% of these products marketed in Spain were sold in supermarkets or hypermarkets because it is a local establishment, it stands out for its quality-price and ease of making purchases throughout .
Aldi’s commitment to fresh produce is paying off, as they assure “it’s going great” after confirming they will have 14% more consumers buying volume fresh produce in 2022. While 71% of purchase tickets include this category of products. “We sold 8.5% more fresh produce in 2021. We are in line with the market and on a positive trend, as two out of every five Euros are spent on fresh produce. Our category is growing and we try to maintain volume do,” underlined Sid, who indicated that it currently has more than 500 fresh products on its shelves, 40% of which are fruit and vegetables.
The study also highlights the importance of food origin for consumers, as 79% of households consider the origin of fresh produce in their regular purchases and notably, 92% say they buy national produce. Thus, 80% are of fresh national origin, while in meat it can reach 100%. “We know that the national product not only guarantees us sustainability but that it is a priority of the Spanish consumer”, has recognized the Director of Communications and Institutional Relations of Aldi Spain, Silvia Segarra.
