(CNN) — FIFA has rejected a request by Ukrainian President Volodymyr Zelensky to share a message of world peace ahead of Sunday’s World Cup final, a source close to the Ukrainian leader told CNN.
The source said Zelensky’s office offered to appear on a video link for fans at Qatar Stadium before the game and were surprised by the negative response. It is unclear whether Zelensky’s message will be live or recorded.
“We thought FIFA wanted to use its platform for the common good,” the source said.
However, talks are still ongoing between Ukraine and the sport’s governing body, the source said.
The request, though unorthodox, is not surprising. Kyiv has repeatedly tried to use major world events, whatever their theme, to keep the world’s attention on the war in Ukraine.
Zelensky has appeared on video at all kinds of events, from the Group of 20 summits to the Grammys and Cannes Film Festivals. He has also interviewed and spoken with a wide range of journalists and entertainment personalities, including Sean Penn and David Letterman.
FIFA did not immediately respond to CNN’s request for comment.