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Tuesday, February 7, 2023

Financiera Comultrasan bets on technology to support Colombians

With more than 60 years of service to the community, the Financiera Comultrasan Santander Cooperative has established itself as one of the largest in the country, due to the financial opportunities it has provided to thousands of Colombians in various sectors over the years .

Part of its leadership is due to prioritization of technology as a business and service enablement tool, providing round the clock advice and support to its customers and partners, with adequate, agile and timely solutions through digital platforms and their channels provides. In their development and realization of their projects.

The Cooperative continues to expand its technological horizons internally with products and services focused on streamlining the processes as well as externally solving the needs of its members, providing a satisfying experience for its employees and their cooperatives. Demonstrates our commitment to provide ,

Today Financiera Comultrasan has tools such as Fibot, a virtual assistant that integrates artificial intelligence, which has allowed the satisfaction rates of associates to continue to be positive, as it allows them to clear their doubts in record time, in addition to creating records. and allows concerns to be resolved. , , certificates, among other relevant documents. Today, Fibot handles about 50% of requests autonomously through WhatsApp and the cooperative’s website.

Keeping in mind that today most people need advice no matter where they work and live, the co-operative is developing its SmartRoad multiplatform tool, with which to provide members with a combination of human and technical attention Advice can be done from anywhere, such as device enabling biometrics, identity verification through peer linking, opening of savings accounts, credit products, etc., without having to go to the physical agency.

To improve on-site attention and service, the financial company expanded channels and services so that its associates can deposit into savings accounts through over 10,000 cooperative correspondents and, starting December, they can make withdrawals on the same Will be able to do it. score.

Similarly, the unit has developed and implemented five analytical models focused on the suggestion of virtual products and services, anticipating product cancellations among others, which will enable it to better guide its offering of financial services and be more efficient in sales and promotion. allows to happen. ,

Financiera Comultrasan bets on self-service channels to inaugurate products wherein it has developed platforms so that customers can apply for credit cards 100% digitally through the website, as well as re-tagging their credit and open digital savings accounts (Digiahorro) through the mobile Comultrasan Financial App.

All these advances have been made possible thanks to the development and implementation of data centers with Tier III certification, one of the few present in Colombia with this qualification while promoting advances in BPM technologies (Business Process Management or Management of Business Processes). There is one. As well as software specializing in the streamlining and automation of processes such as standardization, contract management and guarantees, among others.

Likewise, the company is promoting two technology projects that will continue to strengthen its ecosystem and allow for greater differentiation in its value proposition. One of them is the modernization of the virtual agency and mobile app that makes it possible to improve and facilitate current services, as well as new products that will take advantage of the cooperative’s digital situation with more agile and timely services.

The second project is an automated credit approval system that will allow a quick response to requests made by its partners, in order to achieve a more agile and flexible modern grant process. For the development of these projects, the entity has selected world-class suppliers and will invest in the order of $4,500 million pesos.

“We are convinced that being at the forefront of technology and satisfying our partners are the two fundamental pillars for the results we have achieved so far and which we will continue to achieve as the largest cooperative in the country,” indicates Financiera Comultrasan .

World Nation News Desk
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