Monday, March 4, 2024

Fine print: A breath of inspiration for a unique craft

Recognition and endorsement by UNESCO is of great significance, it recognizes merits and cultural values, confers prestige and serves as a great attraction, but it does not guarantee the future or the magical elimination of difficulties. . This is the problem in which a company like Guardiola finds itself, despite the recognized quality of its products, when it is seen that the blown glass technique has acquired the status of Intangible Cultural Heritage of Humanity. In any case, it is a full breath of inspiration for an artisanal technique that, despite its values, must face daily the difficulties of the professional specialist and the unfair and fierce industrialization competition.

High administrative recognition can also be a double-edged instrument. In the coming months it will be seen if the UNESCO declaration is included as an addition to the final cost of the product for the consumer or if, from the normalization of the fair price for high production, the client will be closer to the blown that glass and learn to appreciate it and have it.

In the specific case of Guardiola, if we look at the statements of Mar Aldeguer, it seems that a lot of work will be done to prioritize the second half.

Glassware and blown glass lamps are no better or worse than they were before bearing the World Heritage seal. It just happened, and it is not a small thing, that UNESCO recognized and endorsed this ancient technique, which brings a legitimate point of pride for the manufacturers, makes consolidation possible for the future and gives it new relevance and public projection. The thing now is to know how to handle the truth presented and that in any case better than the previous one.

World Nation News Desk
World Nation News Desk
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