In the week of foldable Android smartphones, analysts at Counterpoint Research wanted to anticipate great prospects for this segment of the mobile market.
It seems like Samsung set on fire and everyone wanted to add fuelAnd that what seemed like a quiet week in August has become the framework for not only an Unpacked 2022 presentation Galaxy Z 4th Generation as the hero, but also on the perfect exit ramp for the end two other of the most anticipated folds Of the Year: Motorola RAZR 2022 and Xiaomi MIX Fold 2.
Be that as it may, it will once again be the Galaxy Z Fold 4 and above all the Galaxy Z Flip 4 that will set the tone for the market, so with all the fish sold, our friends at Counterpoint Research wanted Offer us their expert perspective and outlook for the market segment that is pointing towards growth And some very positive figures for the coming quarters.
In fact, it is Improvements are evident in both hardware and design and durabilityand clearly a clear trend Control of cost and final pricesBecause Samsung has managed to keep them in a scenario of huge inflation and Motorola and Xiaomi have both launched them compared to its previous iterations.
No one doubts that very soon, as the market matures, we will certainly see Some mid-cut folding and affordable prices -We ourselves speculated about this possibility with the Galaxy A family yesterday – and Counterpoint analysts agree that The category of foldable smartphones that is growing the most in sales In recent years, it would not be insane to expect more democratization in early 2023.
The prospects could not be more promising, because if In 2021, 9 million folding mobile units were soldThis amount is projected to double in 2022 until it exceeds 16 million units delivered, 26 million. reach Number of foldable phones sold by the end of 2023.
real development, then 73% between the year 2021 and the present 2022Who? Another 62.5% positive if we look at the year 2023, The numbers don’t lie, and the future is turnable!
They tell from Counterpoint Research that The biggest beneficiary of all is Samsungwhich eventually. Is The manufacturer who bets the most on folding Since the birth of this category, and it has promised to redouble efforts to differentiate itself from an Apple that hasn’t even entered the fight.
not in vain, South Korean giant monopolizes 62% of the folding market In June 2022, away from Samsung’s shares, with Huawei and OPPO in position 2 and 3.
In store with the Galaxy Z Flip 4 and Galaxy Z Fold 4, say analysts it is share Samsung’s share will grow even more until it reaches 80%And that the alternatives from Xiaomi and Motorola look very competitive:
Samsung has led the market since its inception and we are sure it will continue to dominate for some time. Huawei, Oppo, Xiaomi and Vivo are all introducing new foldable devices, but they are mostly limited to the Chinese market. Motorola will certainly be the only real competitor in markets like the US for now. We expect the new Galaxy Z Fold 4 and Z Flip 4 combo to continue Samsung’s momentum in the industry and around 9 million units will be shipped this year, helping to increase the company’s H2 2022 share of foldables to 80%. Jayne Parks, Analyst Sr.D Counterpoint Research,
The bigger problem was mentioned by analyst Jane Park, and that is Most of Samsung’s rivals in the foldable market are confined to the China marketUndoubtedly a great incentive with the Oppo Find N given its excellence in manufacturing by limiting the folding of the flexible panel, but without it or the possibility of reaching our markets Nor does it run in large production.
What seems to be certain is that the folding mobile does not stop growing, and becoming more attractive in both the price and the durability of its components, so I have no doubt that Will continue to increase its market shares To continue to assure more and more users every time.
The trend is also that the winning format type is mobile. clamshellmaybe because of their prices or even because They offer us the experience we already know about an existing high end but with the possibility of turning it into a case for And carry it more comfortably.
And you, have you tried any folding? Are you waiting for them or are you still not confident?