[Fotos] IFA 2022: Samsung shares its vision for a better life and a sustainable future

During its press conference at IFA 2022, Samsung shared its vision for a better life and a sustainable future. The company highlighted its new SmartThings, which opens up new possibilities for connectivity, personalization and stability across all Samsung product categories.

Benjamin Brawn, Chief Marketing Officer, Samsung Europe, highlighted the company’s new SmartThings, which is integrated across all of its product categories to create an inclusive ecosystem and unmatched multi-device experience, enabling users to control and transform their environment. empowers to however they want.

Benjamin Brawn, chief marketing officer at Samsung Europe, talks about the company’s next-level screens like the Samsung Odyssey Arc, which offers an unmatched experience, thanks to the 1000R curvature that wraps around the users’ field of vision, Offers maximum immersion

Benjamin Braun, Chief Marketing Officer, Samsung Europe, shares the company’s latest developments across home appliances, TVs, displays, mobiles and wearables: an ecosystem of smartly connected devices to protect the environment, support healthy lifestyles and makes every day more fun and enjoyable.

Home Appliances Marketing Director Tanya Weller highlights how Samsung is contributing to a cleaner environment by reusing plastic that would otherwise go into the ocean. The company is repurposing fishing nets to create new materials for use in mobile products, including the Galaxy Z Flip4, Z Fold4, and Buds2 Pro.

Tanya Weller, Director of Marketing for Home Appliances, shares Samsung’s vision of becoming the number one brand in energy efficiency by combining SmartThings-based connectivity with the energy efficiency built into its home appliance products.

Yojung Oh, European Materials Center and Head of Future Zen Lab, and Future Zen Lab member Danny Kent, take a look at a surprising new reality where our homes are smart and connected places with SmartThings.

Future Zen Lab Fellow Danny Kent and European Content Center and Future Zen Lab Head Yujung Oh highlight Samsung’s dedication to healthy living, which is reflected in the wide range of connected devices that focus on wellness. From monitoring air quality to healthy cooking and even pet care, SmartThings offers many ways to take care of the health of everyone in the home.

With SmartThings, every day is more fun, explains Mac Isaacs, Content Creator at Future Zen Lab. Samsung is opening up the possibilities of viewing and gaming for all, while enabling new forms of entertainment. A wide range of display options include the wall-sized Micro LED, the large-screen Neo QLED 8K and the portable Freestyle.

Mac Isaacs, content creator at Future Zen Lab, talks about the recently released Samsung Galaxy Z Fold4, which has a screen that’s doubled in size, in a device that still fits in your pocket; A perfect choice to play wherever you are.

With SmartThings, every day is more fun, explains Mac Isaacs, Content Creator at Future Zen Lab. Samsung is opening up the possibilities of viewing and gaming for all, while enabling new forms of entertainment.

During its press conference at IFA 2022, Samsung shared its latest breakthroughs in home appliances, TVs, displays, mobile technology and wearables: an ecosystem of intelligently connected devices to protect the environment, promote healthy lifestyles Supporting and making every day more fun and enjoyable.

Visitors explore the bespoke home exhibit at Samsung IFA 2022.

Visitors discover the latest Samsung Galaxy Z Flip4 and Galaxy Z Fold 4 at Samsung IFA 2022.

Visitors explore the Odyssey Arc exhibit at Samsung IFA 2022.