In 2008, then-President of Mexico Felipe Calderón traveled through China and announced that Geely would invest more than $500 million to build a plant in León, GuanajuatoAs we know, this project did not materialize, but the story of Geely in our country is just beginning.
Hello, Geely Auto Group announced that it will enter the Mexican market in the last quarter of the year as part of its expansion plan under the brand name Geely Mexico.
Geely produces internal combustion engine cars and electric vehicles (hybrid, plug-in hybrid, and 100% electric) and employs more than 120,000 people worldwide.
Geely is present in various markets, such as Europe, Asia, and various Latin American countries.
It also ranks eighth in Brand Finance’s list of the Top 10 Most Valuable Automotive Brands for 2022 and pending data for 2023 and is the only Chinese-origin automotive group on that list.
With the arrival of Geely on national territory, the company hopes to create a bond of cooperation and trust between China and our country.
The Geely Holding Group consists of various brands, including:
- Geely car
- Lynk & Co
- proton cars
- Volvo (the operation of this brand will continue independently from that of Geely México.)
- North Star
In accordance with Geely, Mexico will focus on a first SUV portfolio in the context of the national market and its needs, so we can assume that the models with which it will come to our country will be:
And after the initial phase, you can even bet on the electric models.
In the short term, the brand will announce its distribution network, But we know that you want to reach the strategic points of our country.