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Wednesday, August 17, 2022

Gen Z is using TikTok and Instagram instead of Google

According to internal data, Google found that almost 40% of Gen Z’s are using social media in place of Google. Gen Zs are becoming more likely to search TikTok or Instagram when looking for a place to eat or find an answer to a question, according to Insider.

news: At Fortune’s Brainstorm Tech conference, Google Senior Vice President Prabhakar Raghavan highlighted the change in Internet usage across generations.

  • “In our study, like about 40% of young people, when they are looking for a place to have lunch, they don’t turn to Google Maps or Search,” Raghavan told World Nation News. “They go to TikTok or Instagram.”
  • This data was accumulated through Google’s internal research, which also included a survey of US Internet users aged 18-24.

Why? According to World Nation News, the survey found that young people prefer “visually rich” forms of search.

  • Morning Brew commented on the data, “When it comes to finding a lunch spot, young people are more interested in seeing @user17893490234’s fancam of its most aesthetically pleasing cocktails than its one-star about the least sociable manager Yelp review.”

Google’s response: Following these findings, Raghavan realized that Google needed to lean towards more visually appealing content to keep young users engaged, World Nation News reported. The company already has some features that have recently launched or are in development that rely on visual content.

  • A feature Google recently launched, Multisearch, allows you to use an image and text to find what you’re looking for. Uploading screenshots to Google will allow technology to find similar options near you.
  • “For example, let’s say you see a colorful dish online that you want to try – but you don’t know what’s in it, or what it’s called. When you use multisearch to find it near you When you do, Google scans millions of images and reviews posted on web pages, and our community of map contributors, to find results about nearby places that Dish has to offer so you can enjoy it yourself. can take,” Google explained of its new plan.
  • Currently, Google has a feature called “Visual Exploration” in development. This feature allows you to point your camera at objects near you, and Google will give you insight on the scene.
  • “Imagine you’re trying to choose the perfect candy bar for your friend who’s a little chocolate connoisseur. You know they love dark chocolate but dislike nuts, and you want to get them some quality chocolate.” ,” Google explained. “With visual exploration, you’ll be able to scan an entire shelf with your phone’s camera and see useful information stacked in front of you.”

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World Nation News Desk
World Nation News Deskhttps://worldnationnews.com/
World Nation News is a digital news portal website. Which provides important and latest breaking news updates to our audience in an effective and efficient ways, like world’s top stories, entertainment, sports, technology and much more news.
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